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Gounaris, Spiros and Chatzipanagiotou, Kalliopi and Karantinou, Kalypso and Koritos, Christos (2025) Revisiting the effects of tourism and hospitality servicescapes on customers : a complexity approach. Tourism Management, 107. 105068. ISSN 0261-5177

Ruiz-Alba,, Jose L and Soares, Anabela and Rodriguez-Molina, Miguel A. and Gounaris, Spiros (2024) Customer view on servitization : the influence of strategic goals and service mix offering on firm performance. Production Planning and Control. ISSN 0953-7287 (In Press)

Gounaris, Spiros and Almoraish, Ahmed (2024) A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation. Journal of Business Research, 177. 114606. ISSN 0148-2963

Pyper, Keith and Doherty, Anne Marie and Gounaris, Spiros and Wilson, Alan (2022) A contingency-based approach to the nexus between international strategic brand management and export performance. Journal of Business Research, 148. pp. 472-488. ISSN 0148-2963

Gounaris, Spiros and Boukis, Achilles and Chryssochoidis, George (2020) Internal market orientation adoption and new service development (NSD) : gearing up the internal performance of NSD teams. European Journal of Marketing, 54 (7). pp. 1641-1674. ISSN 0309-0566

Pyper, Keith and Doherty, Anne Marie and Gounaris, Spiros and Wilson, Alan (2020) Investigating international strategic brand management and export performance outcomes in the B2B context. International Marketing Review, 37 (1). pp. 98-129. ISSN 0265-1335

Kaminakis, Kostas and Karadinou, Kalipso and Koritos, Christos and Gounaris, Spiros (2019) Hospitality servicescape effects on customer-employee interactions : a multilevel study. Tourism Management, 72. pp. 130-144. ISSN 0261-5177

Boukis, Achilleas and Gounaris, Spiros and Lings, Ian (2017) Internal market orientation determinants of employee brand enactment. Journal of Services Marketing, 31 (7). pp. 690-703. ISSN 0887-6045

Gounaris, Spiros and Chatzipanagiotou, Kalliopi and Boukis, Achilleas and Perks, Helen (2016) Unfolding the recipes for conflict resolution during the new service development effort. Journal of Business Research, 69 (10). 4042–4055. ISSN 0148-2963

Tzempelikos, Nektarios and Gounaris, Spiros (2015) Linking key account management practices to performance outcomes. Industrial Marketing Management, 45. pp. 22-34. ISSN 0019-8501

Gounaris, Spiros and Tzempelikos, Nektarios (2014) Relational key account management : building a competitive advantage through structural reformations and relationship management skills. Industrial Marketing Management, 43 (7). pp. 1110-1123. ISSN 0019-8501

Kostopoulos, Giannis and Gounaris, Spiros and Rizomyliotis, Ioannis (2014) How to reduce the negative impact of customer non-compliance : an empirical study. Journal of Strategic Marketing, 22 (6). pp. 513-529. ISSN 0965-254X

Boukis, Achilleas and Gounaris, Spiros (2014) Linking IMO with employees' fit with their environment and reciprocal behaviours towards the firm. Journal of Services Marketing, 28 (1). 10 - 21. ISSN 0887-6045

Gounaris, Spiros and Boukis, Achilles (2013) The role of employee job satisfaction in strengthening customer repurchase intentions. Journal of Services Marketing, 27 (4). pp. 322-333. ISSN 0887-6045

Gounaris, Spiros and Tzempelikos, Nektarios (2013) Key account management orientation and its implications : a conceptual and empirical examination. Journal of Business-to-Business Marketing, 20 (1). pp. 33-50. ISSN 1547-0628

Tzempelikos, Nektarios and Gounaris, Spiros (2013) Approaching key account management from a long-term perspective. Journal of Strategic Marketing, 21 (2). pp. 179-198. ISSN 0965-254X

Gounaris, Spiros and Koritos, Christos (2012) Adoption of technologically-based innovations : the neglected role of bounded rationality. Journal of Product Innovation Management, 29 (5). pp. 821-838. ISSN 0737-6782

Kostopoulos, Giannis and Gounaris, Spiros and Boukis, Achilleas (2012) Service blueprinting effectiveness: drivers of success. Managing Service Quality, 22 (6). pp. 580-591. ISSN 0960-4529

Papastathopoulou, Paulina and Gounaris, Spiros and Avlonitis, George (2012) The service elimination decision-making during the service life cycle : some pilot empirical evidence. European Journal of Marketing, 46 (6). pp. 844-874. ISSN 0309-0566

Gounaris, Spiros and Koritos, Christos and Vassilikopoulou, Katerina (2010) Person–place congruency in the Internet Banking context. Journal of Business Research, 63 (9-10). pp. 943-949. ISSN 0148-2963

Gounaris, Spiros and Vassilikopoulou, Katerina and Chatzipanagiotou, Kalliopi C. (2010) Internal-market orientation : a misconceived aspect of marketing theory. European Journal of Marketing, 44 (11/12). pp. 1667-1699. ISSN 0309-0566

Gounaris, Spiros and Dimitriadis, Sergios and Stathakopoulos, Vlasis (2010) An examination of the effects of service quality and satisfaction on customers’ behavioral intentions in e-shopping. Journal of Services Marketing, 24 (2/3). pp. 142-156. ISSN 0887-6045

Gounaris, Spiros (2008) Antecedents of internal marketing practice: some preliminary empirical evidence. International Journal of Service Industry Management, 19 (3). pp. 400-434. ISSN 0956-4233

Gounaris, Spiros and Koritos, Christos (2008) Investigating the drivers of Internet banking adoption decision : a comparison of three alternative frameworks. International Journal of Bank Marketing, 26 (5). pp. 282-304. ISSN 0265-2323

Gounaris, Spiros and Koritos, Christos (2008) Using the extended innovation attributes framework and consumer personal characteristics as predictors of internet banking adoption. Journal of Financial Services Marketing, 13 (1). pp. 39-51. ISSN 1363-0539

Gounaris, Spiros (2008) The notion of internal market orientation and employee job satisfaction: some preliminary evidence. Journal of Services Marketing, 22 (1). pp. 68-90. ISSN 0887-6045

Gounaris, Spiros and Chatzipanagioti, Kalliopi (2007) Measuring the effectiveness of marketing information systems: an empirically validated instrument. Marketing Intelligence and Planning, 25 (6). pp. 612-631. ISSN 0263-4503

Gounaris, Spiros and Tzempelikos, Nektarios and Chatzipanagioti, Kalliopi (2007) The relationships of customer-perceived value, satisfaction, loyalty and behavioral intentions. Journal of Relationship Marketing, 6 (1). pp. 63-87. ISSN 1533-2667

Gounaris, Spiros (2006) Internal-market orientation and its measurement. Journal of Business Research, 59 (4). pp. 432-448. ISSN 0148-2963

Papastathopoulou, Paulina and Gounaris, Spiros and Avlonitis, George (2006) Successful new-to-the-market versus ‘me-too’ retail financial services : the influential role of marketing, sales, EDP/systems and operations. International Journal of Bank Marketing, 24 (1). pp. 53-70. ISSN 0265-2323

Gounaris, Spiros and Avlonitis, George and Papastathopoulou, Paulina (2006) Uncovering the keys to successful service elimination : project ServDrop. Journal of Services Marketing, 20 (1). pp. 24-36. ISSN 0887-6045

Gounaris, Spiros (2005) An alternative measure for assessing perceived quality of software house services. Service Industries Journal, 25 (6). pp. 803-823. ISSN 0264-2069

Gounaris, Spiros (2005) Trust and commitment influences on customer retention : insights from business-to-business services. Journal of Business Research, 58 (2). pp. 126-140. ISSN 0148-2963

Gounaris, Spiros and Dimitriadis, Sergios and Stathakopoulos, Vlasis (2005) Antecedents of perceived quality in the context of internet retail stores. Journal of Marketing Management, 21 (7/8). pp. 669-700. ISSN 0267-257X

Gounaris, Spiros (2005) Measuring service quality in B2B services : an evaluation of the SERVQUAL scale vis-à-vis the INDSERV scale. Journal of Services Marketing, 19 (6). pp. 421-435. ISSN 0887-6045

Avlonitis, George and Idounas, Kostis and Gounaris, Spiros (2005) Pricing objectives over the service life cycle : some empirical evidence. European Journal of Marketing, 39 (5/6). pp. 696-714. ISSN 0309-0566

Gounaris, Spiros and Stathakopoulos, Vlasis (2004) Antecedents and consequences of brand loyalty : an empirical study. Journal of Brand Management, 11 (4). pp. 283-306. ISSN 1350-231X

Gounaris, Spiros and Avlonitis, George and Papastathopoulou, Paulina (2004) Managing the firms’ behaviour through market orientation development. European Journal of Marketing, 38 (11/12). pp. 1481-1508. ISSN 0309-0566

Gounaris, Spiros and Stathakopoulos, Vlasis and Athanasopoulos, Andreas (2003) Antecedents to perceived service quality : an exploratory study in the banking sector. International Journal of Bank Marketing, 21 (4). pp. 168-190. ISSN 0265-2323

Gounaris, Spiros and Dimitriadis, Sergios (2003) Assessing service quality on the WEB : evidence from B2C portals. Journal of Services Marketing, 17 (5). pp. 529-548. ISSN 0887-6045

Gounaris, Spiros and Papastathopoulou, Paulina and Avlonitis, George (2003) Assessing the importance of the development activities for successful new services : does innovativeness matter? International Journal of Bank Marketing, 21 (5). pp. 266-279. ISSN 0265-2323

Gounaris, Spiros and Avlonitis, George and Kouremenos, Athanasios and Papavasiliou, Nikolaos (2002) Market share and customer satisfaction : what is the missing link? Journal of Euromarketing, 10 (4). pp. 61-82. ISSN 1049-6483

Gounaris, Spiros and Venetis, Karin (2002) Trust in industrial service relationships : behavioral consequences, antecedents and the moderating effect of the duration of the relationship. Journal of Services Marketing, 16 (7). pp. 636-655. ISSN 0887-6045

Avlonitis, George and Papastathopoulou, Paulina and Gounaris, Spiros (2001) An empirically based typology of product innovativeness for new financial services : success and failure scenarios. Journal of Product Innovation Management, 18 (5). pp. 324-341. ISSN 0737-6782

Avlonitis, George and Gounaris, Spiros (2001) Market orientation development : a comparison of industrial vs. consumer goods companies. Journal of Business and Industrial Marketing, 16 (5). pp. 354-81.

Avlonitis, George and Gounaris, Spiros (1997) Marketing orientation and company performance : a comparative study of industrial vs. consumer goods companies. Industrial Marketing Management, 26 (5). 385–402. ISSN 0019-8501

Book Section

Gounaris, Spiros; Kavoura, Androniki and Havlovic, Stephen J. and Totskaya, Natalya, eds. (2021) Pursuing alternative demand forecasting approaches in the tourism sector. In: Strategic Innovative Marketing and Tourism in the COVID-19 Era. Springer Proceedings in Business & Economics . Springer, Switzerland, pp. 1-9. ISBN 978-3-030-66154-0

Pyper, Keith Lawrie and Gounaris, Spiros; (2016) Global branding in a B2B setting : investigating international brand management as driver of export performance. In: 2016 Summer AMA Conference Proceedings. American Marketing Association, USA.

Gounaris, Spiros; Baker, Michael J. and Hart, Susan, eds. (2016) Sales Management. In: The Marketing Book. Routledge, Abingdon, Oxon, pp. 362-393. ISBN 9780415703765

Pyper, Keith Lawrie and Gounaris, Spiros and Doherty, Anne Marie; (2015) Export to expand : a conceptual examination of branding as a deterministic parameter in export performance. In: Academy of Marketing (AM) 2015 Conference Proceedings. Academy of Marketing, IRL.

Gounaris, Spiros and Siampos, Anastasios; (2015) Market and entrepreneurial orientation's effect on organisational performance through marketing capabilities. In: Academy of Marketing (AM) 2015 Conference Proceedings. Academy of Marketing, IRL.

Koritos, Christos and Karadinou, Kalypso and Gounaris, Spiros; (2015) Quo Vadis servicescapes research? : A critical review and empirical investigation of an integrative conceptualisation. In: Quo Vadis Servicescapes Research? European Marketing Academy, BEL.

Avlonitis, George and Gounaris, Spiros and Koritos, Christos; (2010) Effects of online store atmospheric qualities on consumer behavior : holistic vs. experimental approaches. In: AMA Winter Educators Conference 2010. American Marketing Association, USA, pp. 91-92. ISBN 9781617384271

Conference or Workshop Item

Almoraish, Ahmed and Gounaris, Spiros (2024) CXB2B : a multi-dimensional scale for customer experience in B2B services — Scale development and validation. In: 2024 Summer American Marketing Association Academic Conference, 2024-08-15 - 2024-08-18.

Chatzipanagiotou, Kalliopi C. and Christodoulides, George and Gounaris, Spiros and Boukis, Achilleas (2023) Unravelling the employee-based brand equity formation process. In: 48th Academy of Marketing Science (AMS) Annual Conference 2023, 2023-05-17 - 2023-05-19, Hilton New Orleans Riverside.

Chryssochoidis, George and Gounaris, Spiros and Boukis, Achilleas (2018) Internal market orientation adoption : why and how it is important for new service development. In: European Marketing Academic Annual Conference: EMAC 2018, 2018-05-29 - 2018-06-01, University of Strathclyde.

Goebel, Sebastian and Gounaris, Spiros (2018) Analysing customer contact sequences of private customers during the pre- purchase phase for automobiles in Germany. In: European Marketing Academic Annual Conference: EMAC 2018, 2018-05-29 - 2018-06-01, University of Strathclyde.

Almoraish, Ahmed and Gounaris, Spiros (2018) How does past and present customer experience explain the satisfaction with the supplier? A fuzzy set qualitative comparative approach. In: European Marketing Academic Annual Conference: EMAC 2018, 2018-05-29 - 2018-06-01, University of Strathclyde.

Boukis, Achilles and Gounaris, Spiros (2016) Internal market orientation, the management of NSD multifunctional teams and implications for NSD project success. In: 23rd Innovation and Product Development Management Conference, 2016-06-12 - 2016-06-14, University of Strathclyde.

Boukis, Achilles and Chatzipanagioti, Kalliopi and Gounaris, Spiros and Kostopoulos, Giannis (2016) Applying a fuzzy set qualitative comparative analysis for conflict resolution during new service development. In: Academy of Marketing Science 44th Annual Conference, 2016-05-18.

Chatzipanagioti, Kalliopi and Gounaris, Spiros and Pantouvakis, Angelos (2014) Adopting a relationship marketing approach in retailing services context in order to explain consumers' intention to re-purchase PLBs : a Fuzzy Set Qualitative Comparative Analysis approach. In: 43rd EMAC Annual Conference, 2014-06-03 - 2014-06-06.

Pantouvakis, Angelos and Gounaris, Spiros and Chatzipanagioti, Kalliopi (2014) Exploring effects of personal values on consumer evaluation of service quality : an empirical study. In: 43rd EMAC Annual Conference, 2014-06-03 - 2014-06-06. (In Press)

Gounaris, Spiros and Tzempelikos, Nektarios and Macdermott, Michael (2014) Implementing Key Account Management : key dimensions and outcomes. In: 43rd EMAC Annual Conference, 2014-06-03 - 2014-06-06.

Karantinou, Kalipso and Kaminakis, Kostas and Gounaris, Spiros (2014) A multilevel investigation into the impact of servicescapes on the service encounter. In: 43rd EMAC Annual Conference, 2014-06-03 - 2014-06-06.

Karadinou, Kalypso and Gounaris, Spiros and Koritos, Christos and Kaminakis, Kostas (2014) An investigation of the effects of the service environment on employee-customer interactions. In: 13th International Research Conference in Service Management, 2014-05-27 - 2014-05-30.

Kostopoulos, Giannis and Gounaris, Spiros and Rizomyliotis, Ioannis (2013) Organizational practices reducing the negative impact of customer non-compliance : an empirical study. In: 42nd EMAC Annual Conference 2013, 2013-06-04.

Tzempelikos, Nektarios and Gounaris, Spiros (2012) Conceptualisation and empirical validation of key account management orientation. In: European Marketing Academy (EMAC), 41st Annual Conference, 2012-05-22.

Boukis, Achilleas and Gounaris, Spiros and Kaminakis, Kostas (2012) IMO diffusion, employee outcomes and perceived service quality. In: 2012 Academy of Marketing Science Annual Conference, 2012-07-11.

Konstantinos, Lionakis and Boukis, Achilleas and Gounaris, Spiros and Kaminakis, Kostas (2012) The importance of store manager's IMO for contact employees' extra-role performance. In: European Marketing Academy (EMAC), 41st Annual Conference, 2012-05-22.

Tzempelikos, Nektarios and Gounaris, Spiros (2010) Measuring relationship marketing orientation as a higher order factor structure : evidence from b2b markets. In: 39th EMAC Annual Conference 2010, 2010-05-25.

Tzempelikos, Nektarios and Gounaris, Spiros (2009) Key account management orientation and its implications : a conceptual and empirical examination. In: 38th EMAC Annual Conference 2009, 2009-06-02.

Gounaris, Spiros and Koritos, Christos and Kostopoulos, Giannis G. (2009) Person place congruency in online shopping contexts. In: 14th Annual AMS World Marketing Congress, 2009-07-07.

Gounaris, Spiros and Kostopoulos, Giannis (2008) An empirical investigation of the path from service blueprinting formality to perceived service quality. In: 17th Annual Conference of Services Marketing Excellence, 2008-09-26.

Gounaris, Spiros and Tzempelikos, Nektarios (2008) Criteria for identifying key accounts and business performance - are they linked? In: 37th EMAC Annual Conference 2008, 2008-06-03.

Gounaris, Spiros and Tzempelikos, Nektarios (2008) Key account management orientation and its implications : an empirical examination. In: 2nd International Conference of the Global Sales Science Institute (GSSI), 2008-03-17 - 2008-03-17.

Kostopoulos, Giannis and Gounaris, Spiros (2008) An empirical investigation of the path from service blueprinting formality to service encounter effectiveness : some preliminary findings. In: 37th EMAC Annual Conference 2008, 2008-06-03.

Gounaris, Spiros and Tzempelikos, Nektarios (2007) Key account management effectiveness – a pilot relationship marketing perspective. In: 36th EMAC Annual Conference 2007, 2007-05-22 - 2007-05-25, Reykjavik University.

Gounaris, Spiros and Koritos, Christos (2007) Using the extended innovation attributes framework and consumer personal characteristics as predictors of internet banking adoption. In: 36th EMAC Annual Conference 2007, 2007-05-22 - 2007-05-25, Reykjavik University.

Papastathopoulou, Paulina and Gounaris, Spiros and Avlonitis, George (2007) Linking different types of ICT adoption conditions to their performance outcome. In: 36th EMAC Annual Conference 2007, 2007-05-22 - 2007-05-25, Reykjavik University.

Gounaris, Spiros and Papadakis, George (2007) Organizational antecedents of ERP user acceptance. In: 36th EMAC Annual Conference 2007, 2007-05-22 - 2007-05-25, Reykjavik University.

Koritos, Christos and Gounaris, Spiros and Papastathopoulou, P. (2007) The role of innovation attributes on consumers decision to adopt Internet banking services : empirical evidence from Greece. In: 36th EMAC Annual Conference 2007, 2007-05-22 - 2007-05-25, Reykjavik University.

Gounaris, Spiros (2006) Modeling the relationship between customer perceived value, satisfaction, loyalty and behavioral intentions. In: 35th Annual EMAC Conference, 2006-05-23.

Papastathopoulou, Paulina and Avlonitis, George and Gounaris, Spiros (2006) Information and communication technologies’ adoption : scenarios for success and failure. In: American Marketing Association Summer Conference, 2006-07-11.

Gounaris, Spiros (2005) The impact of internal market orientation on employee job satisfaction : some preliminary evidence. In: 34th Annual EMAC Conference, 2005-05-24.

Gounaris, Spiros and Papastathopoulou, Paulina and Avlonitis, George (2005) Service elimination decision-making and the product life cycle model : project servdrop. In: 12th Biannual Conference of World Marketing Association, 2005-07-05.

Gounaris, Spiros and Papastathopoulou, Paulina and Avlonitis, George (2004) Identifying the antecedences of service elimination performance. In: 33rd Annual EMAC Conference, 2004-05-25.

Gounaris, Spiros and Avlonitis, George (2003) Exploring the relationship between task environment and market orientation adoption. In: 32nd Annual EMAC Conference, 2003-05-27.

Gounaris, Spiros and Papastathopoulou, Paulina and Avlonitis, George (2002) An exploratory investigation of the effect of formality on the content of the service elimination process. In: 31st Annual EMAC, 2002-05-28.

Papastathopoulou, Paulina and Gounaris, Spiros and Avlonitis, George (2001) What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services? In: 30th Annual EMAC Conference, 2001-05-29.

Gounaris, Spiros and Avlonitis, George and Kouremenos, Athanasios and Papavasileiou, Nikolaos and Papastathopoulou, Paulina (2001) Market share and customer satisfaction : are they always related? In: 30th Annual EMAC Conference, 2001-05-29.

Papastathopoulou, Paulina and Avlonitis, George and Gounaris, Spiros (2001) An integrative model of new service performance : evidence from the Greek financial services market. In: Biannual Conference of World Marketing Association, 2001-07-10.

Avlonitis, George and Gounaris, Spiros and Papastathopoulou, Paulina (2000) An exploratory study in the understanding of consumers’ attitudes towards the internet. In: 29th Annual EMAC Conference, 2000-05-30.

Avlonitis, George and Gounaris, Spiros and Papavasiliou, Nikolaos (1999) What does marketing orientation mean in practice? some empirical evidence. In: 28th Annual EMAC Conference, 1999-05-25.

Avlonitis, George and Gounaris, Spiros (1997) Company and market correlates of marketing orientation development : an empirical investigation. In: 26th Annual EMAC Conference, 1997-05-27.

Gounaris, Spiros and Avlonitis, George (1995) Marketing orientation : a powerful, and fruitful, competitive edge for industrial marketers. In: 25th Annual EMAC Conference, 1995-05-23.

Avlonitis, George and Kouremenos, Athanasios and Gounaris, Spiros (1994) Assessing marketing effectiveness - some preliminary results. In: 23rd Annual EMAC Conference, 1994-05-24.

Avlonitis, George and Gounaris, Spiros (1992) Company performance. Does marketing orientation matter? In: 21 Annual EMAC Conference, 1992-05-26.

Book

Gounaris, Spiros (2012) Μάρκετινγκ υπηρεσιών. Rosili, Athens. ISBN 9789607745293

Gounaris, Spiros and Stathakopoulos, Vlasis (2006) Διοίκηση Στρατηγικών Σχέσεων : Μάρκετινγκ και Πωλήσεις για Πελάτες Στρατηγικής Σημασίας. Stamoulis, Athens. ISBN 9603516635

Gounaris, Spiros (2003) Μάρκετινγκ υπηρεσιών. Rosili. ISBN 9608574994

Review

Gounaris, Spiros (2020) Vesting B2B research with relevance and rigor through appropriate research questions and methods. [Review]