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2018
Chryssochoidis, George and Gounaris, Spiros and Boukis, Achilleas (2018) Internal market orientation adoption : why and how it is important for new service development. In: European Marketing Academic Annual Conference: EMAC 2018, 2018-05-29 - 2018-06-01, University of Strathclyde.
Goebel, Sebastian and Gounaris, Spiros (2018) Analysing customer contact sequences of private customers during the pre- purchase phase for automobiles in Germany. In: European Marketing Academic Annual Conference: EMAC 2018, 2018-05-29 - 2018-06-01, University of Strathclyde.
Almoraish, Ahmed and Gounaris, Spiros (2018) How does past and present customer experience explain the satisfaction with the supplier? A fuzzy set qualitative comparative approach. In: European Marketing Academic Annual Conference: EMAC 2018, 2018-05-29 - 2018-06-01, University of Strathclyde.
Osei-Frimpong, Kofi and Wilson, Alan and Lemke, Fred and McLean, Graeme (2018) Examining the service engagement process in value co-creation in healthcare service delivery : a multi-level perspective. In: European Marketing Academic Annual Conference: EMAC 2018, 2018-05-29 - 2018-06-01, University of Strathclyde.