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2025

McLean, Graeme and Krey, Nina and Barhorst, Jennifer Brannon (2025) Revealing the double-edged sword : introducing the technology and consumer well-being paradox model. Psychology and Marketing, 42 (1). pp. 5-20. ISSN 0742-6046

2024

Ang, Min Hui and McLean, Graeme and Halvey, Martin (2024) Personalising the consumer experience using an AI-driven hybrid recommender system. In: 13th SERVSIG Conference, 2024-06-06 - 2024-06-08, KEDGE Business School.

2023

Barhorst, Jennifer Brannon and McLean, Graeme and Krey, Nina and Javornik, Ana and Evanschitzky, Heiner (2023) Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes. Journal of Business Research, 164. 113886. ISSN 0148-2963

Osei-Frimpong, Kofi and Appiah Otoo, Brigid A. and McLean, Graeme and Islam, Nazrul and Soga, Lebene Richmond (2023) What keeps me engaging? : a study of consumers' continuous social media brand engagement practices. Information Technology & People, 36 (6). pp. 2440-2468. ISSN 0959-3845

Barhorst, Jennifer Brannon and Krey, Nina and McLean, Graeme (2023) Exploring mental time travel experiences and their influence on behavioral intentions and learning. Psychology and Marketing, 40 (8). pp. 1615-1633. ISSN 0742-6046

Shakeel, Sania and McLean, Graeme and Wilson, Juliette (2023) Examining the impact of Access-based Service (ABS) on psychological ownership in the automotive industry. In: Frontiers in Service 2023 - From Romans to Robots, 2023-06-15 - 2023-06-17, Maastricht.

Lehto, Sissi and Alexander, Matthew and McLean, Graeme and Jaakkola, Elina (2023) Exploring pre-purchase engagement in digital B2B settings. In: Naples Forum on Services 2023, 2023-06-06 - 2023-06-09, Italy.

McLean, Graeme and Marriott, Hannah and Barhorst, Jennifer (2023) Augmented Reality Digital Assistants (ARDAs) : examining the role of anthropomorphism. In: 48th Academy of Marketing Science (AMS) Annual Conference 2023, 2023-05-17 - 2023-05-19, Hilton New Orleans Riverside.

Ang, Min Hui and McLean, Graeme and Halvey, Martin (2023) Understanding customer data with AI recommender systems in the automotive industry. In: 48th Academy of Marketing Science (AMS) Annual Conference 2023, 2023-05-17 - 2023-05-19, Hilton New Orleans Riverside.

McLean, Graeme and AlYahya, Mansour and Barhorst, Jennifer B. and Osei-Frimpong, Kofi (2023) Examining the influence of virtual reality tourism on consumers' subjective wellbeing. Tourism Management Perspectives, 46. 101088. ISSN 2211-9744

2022

Aldossary, Mohammed and McLean, Graeme (2022) Prolonging the influence of a vacation experience on consumers' wellbeing - is there a role for virtual reality? Annals of Tourism Research, 97. 103500. ISSN 0160-7383

Osei-Frimpong, Kofi and McLean, Graeme and Appiah Otoo, Brigid and Nazrul, Islam (2022) What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement. Journal of Business Research, 146. pp. 288-307. ISSN 0148-2963

Lehto, Sissi and Alexander, Matthew and McLean, Graeme and Jaakkola, Elina (2022) Assessing the impact of marketing automation on customer engagement in B2B settings. In: 12th SERVSIG 2022, 2022-06-16 - 2022-06-18.

Javornik, Ana and Marder, Ben and Barhorst, Jennifer Brannon and McLean, Graeme and Rogers, Yvonne and Marshall, Paul and Warlop, Luk (2022) 'What lies behind the filter?' Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being. Computers in Human Behavior, 128. 107126. ISSN 0747-5632

Al‐Nabhani, Khalid and Wilson, Alan and McLean, Graeme (2022) Examining consumers' continuous usage of multichannel retailers' mobile applications. Psychology and Marketing, 39. pp. 168-195. ISSN 0742-6046

McLean, Graeme and Al-Nabhani, Khalid and Marriott, Hannah (2022) 'Regrettable-escapism' the negative effects of mobile app use : a retail perspective. Psychology and Marketing, 39 (1). pp. 150-167. ISSN 0742-6046

2021

Barhorst, Jennifer and McLean, Graeme and Krey, Nina (2021) Augmented reality experiences : exploring the sensory and cognitive aspects that foster brand loyalty. In: Society for Marketing Advances, 2021-11-03 - 2021-11-06, Florida.

Alyahya, Mansour and McLean, Graeme (2021) Examining tourism consumers' attitudes and the role of sensory information in virtual reality experiences of a tourist destination. Journal of Travel Research. ISSN 0047-2875

McLean, Graeme and Barhorst, Jennifer B (2021) Living the experience before you go… but did it meet expectations? The role of Virtual Reality during hotel bookings. Journal of Travel Research. pp. 1-19. ISSN 0047-2875

Barhorst, Jennifer and McLean, Graeme and Krey, Nina and Evanschitzky, Heiner and Javornik, Ana (2021) Augmented reality experiences : exploring psychological, cognitive, and sensory aspects. In: 2021 Academy of Marketing Science Annual Conference, 2021-06-01 - 2021-06-04, New York (Online).

Mwenje, Tichakunda Rodney and Doherty, Anne Marie and McLean, Graeme (2021) Automated technologies : do they co-create or co-destruct value for the customer? An abstract. In: 2021 Academy of Marketing Science Annual Conference, 2021-06-01 - 2021-06-04, New York (Online).

McLean, Graeme and Alyahya, Mansour (2021) The role of VR in influencing tourism consumers' attitudes towards a tourist destination : an abstract. In: Academy of Marketing Science, 2021-06-01 - 2021-06-06, New York City (Online).

McLean, Graeme and Osei-Frimpong, Kofi and Barhorst, Jennifer (2021) Alexa, do voice assistants influence consumer brand engagement? – Examining the role of AI powered voice assistants in influencing consumer brand engagement. Journal of Business Research, 124. pp. 312-328. 124. ISSN 0148-2963

Barhorst, Jennifer Brannon and McLean, Graeme and Shah, Esta and Mack, Rhonda (2021) Blending the real world and the virtual world : exploring the role of flow in augmented reality experiences. Journal of Business Research, 122. pp. 423-436. ISSN 0148-2963

2020

Marriott, Hannah and McLean, Graeme and Al Nabhani, Khalid Talib Sulaiman (2020) The negative effects of mobile retail app use : dealing with regrettable escapism. In: Academy of Marketing Science, 2020-12-14 - 2020-12-19, Virtual Conference.

Osei-Frimpong, Kofi and McLean, Graeme and Wilson, Alan and Lemke, Fred (2020) Customer coproduction in healthcare service delivery : examining the influencing effects of the social context. Journal of Business Research, 120. pp. 82-93. ISSN 0148-2963

Karampela, Maria and Lacka, Ewelina and McLean, Graeme (2020) "Just be there" : Social media presence, interactivity, and responsiveness, and their impact on B2B relationships. European Journal of Marketing, 54 (6). pp. 1281-1303. ISSN 0309-0566

Barhorst, Jennifer Brannon and Wilson, Alan and McLean, Graeme James and Brooks, Joshua (2020) Service encounter microblog word of mouth and its impact on firm reputation. Journal of Services Marketing, 34 (5). pp. 717-733. ISSN 0887-6045

McLean, Graeme and Osei-Frimpong, Kofi and Wilson, Alan and Pitardi, Valentina (2020) How live chat assistants drive travel consumers' attitudes, trust and purchase intentions : the role of human touch. International Journal of Contemporary Hospitality Management, 32 (5). pp. 1795-1812. ISSN 0959-6119

McLean, Graeme and Osei-Frimpong, Kofi and Al-Nabhani, Khalid and Marriott, Hannah (2020) Examining consumer attitudes towards retailers' m-commerce mobile applications – An initial adoption vs. continuous use perspective. Journal of Business Research, 106. pp. 139-157. ISSN 0148-2963

2019

McLean, Graeme and Wilson, Alan (2019) Shopping in the digital world : examining customer engagement through augmented reality mobile applications. Computers in Human Behavior, 101. pp. 210-224. ISSN 0747-5632

Osei-Frimpong, Kofi and McLean, Graeme and Famiyeh, Samuel (2019) Social media brand engagement practices : examining the role of consumer brand knowledge, social pressure, social relatedness, and brand trust. Information Technology & People. ISSN 0959-3845

McLean, Graeme and Osei-Frimpong, Kofi (2019) Hey Alexa… examine the variables influencing the use of artificial intelligent in-home voice assistants. Computers in Human Behavior, 99. pp. 28-37. ISSN 0747-5632

McLean, Graeme and Osei-Frimpong, Kofi (2019) Chat to an advisor now… Examining the variables influencing the use of online live chat. Technological Forecasting and Social Change, 146. pp. 55-67. ISSN 0040-1625

McLean, Graeme (2019) Digital Marketing Fundamentals. Digi Marketing Edu, London.

Barhorst, Jennifer B. and McLean, Graeme and Brooks, Joshua and Wilson, Alan (2019) Everyday micro-influencers and their impact on corporate brand reputation. In: 21st ICIG Symposium, 2019-06-04 - 2019-06-06, Durham Business School.

McLean, Graeme and Wilson, Alan (2019) Customer engagement with augmented reality mobile apps. In: 2019 Academy of Marketing Science Annual Conference, 2019-05-29 - 2019-05-31.

Marriott, Hannah and McLean, Graeme (2019) Developing the mUTAUT model – a mobile shopping perspective. In: 2019 Academy of Marketing Science Annual Conference, 2019-05-29 - 2019-05-31.

McLean, Graeme and Barhorst, Jennifer B. and Shah, Esta and Mack, Rhonda (2019) Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective. In: Theory+Practice in Marketing Conference, 2019-05-16 - 2019-05-18, Columbia University.

2018

McLean, Graeme (2018) Digital Marketing Fundamentals. Digi Marketing Edu, London.

McLean, Graeme (2018) Examining the determinants and outcomes of mobile app engagement- a longitudinal perspective. Computers in Human Behaviour, 84. pp. 392-403. ISSN 0747-5632

McLean, Graeme and Osei-Frimpong, Kofi and Al-Nabhani, Khalid; (2018) Examining attitudes towards M-commerce applications… What does it mean for retailers? In: Developments in Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 58 . Springer, USA. (In Press)

Osei-Frimpong, Kofi and Wilson, Alan and Lemke, Fred and McLean, Graeme (2018) Examining the service engagement process in value co-creation in healthcare service delivery : a multi-level perspective. In: European Marketing Academic Annual Conference: EMAC 2018, 2018-05-29 - 2018-06-01, University of Strathclyde.

Karampela, Maria and Lacka, Ewelina and McLean, Graeme (2018) The role of social media presence, responsiveness, and interactivity in enhancing key relationship strength indicators within B2B contexts : the customer's perspective. In: European Marketing Academy Conference 2018, 2018-05-29 - 2018-06-01, University of Strathclyde.

McLean, Graeme and Al-Nabhani, Khalid and Wilson, Alan (2018) Developing a mobile application customer experience model (MACE) - implications for retailers. Journal of Business Research, 85. pp. 325-336. ISSN 0148-2963

Osei-Frimpong, Kofi and McLean, Graeme (2018) Examining online social brand engagement : a social presence theory perspective. Technological Forecasting and Social Change, 128. pp. 10-21. ISSN 0040-1625

2017

McLean, Graeme and Osei-Frimpong, Kofi (2017) Examining satisfaction with the experience during a live chat service encounter- implications for website providers. Computers in Human Behaviour, 76. pp. 494-508. ISSN 0747-5632

Osei-Frimpong, Kofi and McLean, Graeme; (2017) Examining the moderating effects of firm generated content on online social brand engagement. In: 27th Annual RESER Conference. RESER, Milan.

McLean, Graeme J. (2017) Investigating the online customer experience – a B2B perspective. Marketing Intelligence and Planning, 35 (5). pp. 657-672. ISSN 0263-4503

McLean, Graeme and Osei-Frimpong, Kofi and Al-Nabhani, Khalid (2017) It’s time to chat…examining the customer experience during an online live chat service encounter. In: 15th International Research Symposium on Service Excellence in Management, 2017-06-12 - 2017-06-15, University of Porto.

2016

McLean, Graeme and Wilson, Alan and Al Nabhani, Khalid Talib Sulaiman; (2016) The customer experience…Is there an app for that? A conceptual understanding of the customer experience with m-commerce mobile applications. In: 26th RESER Conference 2016. RESER, ITA. ISBN 9791220013840

McLean, Graeme and Wilson, Alan (2016) Evolving the online customer experience ... is there a role for online customer support? Computers in Human Behaviour, 60. pp. 602-610. ISSN 0747-5632

2015

McLean, Graeme and Wilson, Alan; (2015) Evolving the online customer experience - Is there a role for online customer support? In: 25th Annual RESER Conference "Innovative Services in the 21st Century" Proceedings. RESER, DNK. ISBN 9788773499214

McLean, Graeme and Wilson, Alan (2015) An investigation into the online customer experience. In: The 14th International Research Symposium on Service Excellence in Management, 2015-06-18 - 2015-06-21.

McLean, Graeme and Wilson, Alan (2015) An investigation on the online customer experience – the role of social interaction. In: The 14th International Research Symposium on Service Excellence in Management, 2015-06-18 - 2015-06-21.

McLean, Graeme (2015) The online customer experience – establishing the role of online social interaction : the case of searching for business support services. In: 4th International Conference in Marketing, 2015-05-12.