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2019
Barhorst, Jennifer B. and McLean, Graeme and Brooks, Joshua and Wilson, Alan (2019) Everyday micro-influencers and their impact on corporate brand reputation. In: 21st ICIG Symposium, 2019-06-04 - 2019-06-06, Durham Business School.
2018
Barhorst, Jennifer and Wilson, Alan (2018) Retweeting service experiences: factors influencing receivers to proliferate brand image disruptions. In: Frontiers in Service 2018, 2018-09-06 - 2018-09-09, Texas State University.
2017
B. Barhorst, Jennifer and Wilson, Alan; Lendgren, Lisa and Geringer, Susan, eds. (2017) Retweeting brand experiences : factors motivating receivers to proliferate brand image disruptions. In: Choosing the Right Tools for the Job. MMA Spring Conference Proceedings . Marketing Management Association, USA, pp. 5-13.