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2018

Karampela, Maria and Tregear, Angela and Ansell, Jonathan and Dunnett, Susan (2018) When opposites attract? Exploring the existence of complementarity in self-brand congruence processes. Psychology and Marketing, 35 (8). pp. 573-585. ISSN 0742-6046

2013

Yi, Youjae and Gong, Taeshik and Lee, Hyojin (2013) The impact of other customers on customer citizenship behavior. Psychology and Marketing, 30 (4). pp. 341-356. ISSN 0742-6046

2011

Shiu, E.M.K. and Walsh, G. and Hassan, L.M. and Shaw, D. (2011) Consumer uncertainty, revisited. Psychology and Marketing, 28 (6). pp. 584-607. ISSN 0742-6046

2010

Demangeot, Catherine and Broderick, Amanda J. (2010) Consumer perceptions of online shopping environments : a gestalt approach. Psychology and Marketing, 27 (2). pp. 117-140. ISSN 0742-6046

2008

Yi, Youjae and Gong, Taeshik (2008) If employees “go the extra mile,” do customers reciprocate with similar behavior? Psychology and Marketing, 25 (10). pp. 961-986. ISSN 0742-6046

Yi, Youjae and Gong, Taeshik (2008) The electronic service quality model : the moderating effect of customer self-efficacy. Psychology and Marketing, 25 (7). pp. 587-601. ISSN 0742-6046

2007

Hibbert, S.A. and Smith, A. and Davies, A. and Ireland, F. (2007) Guilt appeals: persuasion knowledge and charitable giving. Psychology and Marketing, 24 (8). pp. 723-742. ISSN 0742-6046

2001

Wilson, A.M. (2001) Mystery shopping: Using deception to measure service performance. Psychology and Marketing, 18 (7). pp. 721-734. ISSN 0742-6046