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2024

Tsougkou, Eleni and Karampela, Maria and Balabanis, George (2024) Drivers and mechanisms of consumers' attitudes towards global brand activists : perceived motivation matters. International Marketing Review, 41 (6). pp. 1330-1357. ISSN 0265-1335

Tsougkou, Eleni (Lenia) and Karampela, Maria (2024) Factors shaping consumer views of global brand activists. In: Global Brand Conference 2024, 2024-04-22 - 2024-04-24, Edinburgh International Conference Centre.

2022

Ghorbani, Mijka and Karampela, Maria and Tonner, Andrea (2022) Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda. International Journal of Consumer Studies, 46 (5). pp. 1960-1991. ISSN 1470-6423

2021

Chung, Sorim and Karampela, Maria (2021) The role of perceived risk and device type in online crowdfunding decisions. In: 2021 Association for Consumer Research conference, 2021-10-28 - 2021-10-31.

Dodd, Sarah and Wilson, Juliette and Karampela, Maria and Danson, Mike (2021) Crafting growth together. Entrepreneurship and Regional Development, 33 (9-10). pp. 789-815. ISSN 0898-5626

Chung, Sorim and Karampela, Maria (2021) Investigating the interplay of device type, product familiarity, and shopping motivations on the accuracy of product size estimations in e-commerce settings. Psychology and Marketing, 38 (9). pp. 1498-1512. ISSN 0742-6046

Chung, Sorim and Karampela, Maria; (2021) Larger screen, inaccurate perceptions : investigating visual framing effects on online shoppers' product-size estimation. In: Advances in Consumer Research. Association for Consumer Research, FRA, pp. 653-654.

2020

Karampela, Maria and Lacka, Ewelina and McLean, Graeme (2020) "Just be there" : Social media presence, interactivity, and responsiveness, and their impact on B2B relationships. European Journal of Marketing, 54 (6). pp. 1281-1303. ISSN 0309-0566

2019

Zhou, Yuanyuan and Wilson, Juliette and Karampela, Maria (2019) The impact of normative beliefs and self-consciousness on making greener choices through greener preference. In: 41st Annual ISMS Marketing Science Conference, 2019-06-20 - 2019-06-22, Department of Business Studies, University of Roma Tre, Rome, Ital.

Sagmanli, Semih and Karampela, Maria and Wilson, Alan (2019) Co-creating value through IoT technologies : the influence of information-sharing processes on consumer behaviour change. In: 16th International Research Symposium on Advancing Service Research and Practice, 2019-06-10 - 2019-06-13.

2018

Karampela, Maria and Tregear, Angela and Ansell, Jonathan and Dunnett, Susan (2018) When opposites attract? Exploring the existence of complementarity in self-brand congruence processes. Psychology and Marketing, 35 (8). pp. 573-585. ISSN 0742-6046

Waehning, Nadine and Karampela, Maria and Pesonen, Juho; Bell, Emma and Mangia, Gianluigi and Taylor, Scott and Toraldo, Maria Laura, eds. (2018) 'Craft' as a contested term : authenticity and meaning among British beer consumers. In: The Organization of Craft Work. CRC Press, Boca Raton. ISBN 9781138636668

Pesonen, Juho and Waehning, Nadine and Reijonen, Helen and Karampela, Maria; (2018) Networks and relationships in SMEs - a content analysis of microbrewery relationships. In: Freedom Through Marketing. Academy of Marketing, GBR. ISBN 9781527212718

Goddard, Tara Angela and Wilson, Alan and Karampela, Maria (2018) Exploring the antecedents to the online customer engagement behaviours; sharing, learning & endorsing. In: European Marketing Academy Conference 2018, 2018-05-29 - 2018-06-01, University of Strathclyde.

Karampela, Maria and Waehning, Nadine (2018) Too small for a too large global marketplace? An exploratory investigation into micro-firms' internationalization initiation and processes in the context of the British craft-brewing industry. In: European Marketing Academy Conference 2018, 2018-05-29 - 2018-06-01, University of Strathclyde.

Wilson, Juliette and Karampela, Maria (2018) The craft beer sector : challenges and potentialities. In: European Marketing Academy Conference 2018, 2018-05-29 - 2018-06-01, University of Strathclyde.

Karampela, Maria and Lacka, Ewelina and McLean, Graeme (2018) The role of social media presence, responsiveness, and interactivity in enhancing key relationship strength indicators within B2B contexts : the customer's perspective. In: European Marketing Academy Conference 2018, 2018-05-29 - 2018-06-01, University of Strathclyde.

WIlson, Juliette and Karampela, Maria and Danson, Mike and Dodd, Sarah (2018) Crafting Growth : Exploring the Emerging Potential & Challenges for Scotland's Craft Beer Sector. University of Strathclyde, Glasgow.

2017

Karampela, Maria and Waehning, Nadine (2017) Local heritage – a hindrance or a catalyst for successful internationalization initiation? Empirical evidence from micro-businesses in the British craft-brewing industry. In: Consortium for International Marketing Research, 2017-06-20 - 2017-06-23.

Waehning, Nadine and Brighty, Keith and Karampela, Maria (2017) Exploring the relative importance of consumer motives when purchasing craft and premium beer, and the ignored role of intermediaries : a preliminary analysis with British consumers. In: Beeronomics 2017, 2017-06-12 - 2017-06-15.

2016

Karampela, Maria and Waehning, Nadine (2016) Exploring the UK micro-brewing industry : factors facilitating and hindering micro-firms’ growth and internationalisation efforts. In: 2016 Academy of Marketing Science 19th World Marketing Congress, 2016-07-19 - 2016-07-23. (In Press)

2015

Karampela, Maria and Tregear, Angela (2015) An Investigation of Patterns of Self-Brand Personality Alignment. PhD thesis, University of Edinburgh.

Marchant, Caroline and Karampela, Maria and Marshall, David (2015) Maggie's Monster Bike & Hike Event : Marketing Planning in the Charity/Not-For-Profit Sector. Case study. The Case Centre, Cranfield University, Wharley End.

2014

Karampela, Maria and Tregear, Angela and Ansell, Jake (2014) When opposites attract : incorporating trait complementarity into the measurement of self-brand personality alignment. In: Association for Consumer Research Conference (ACR 2014), 2014-10-23 - 2014-10-26.

Karampela, Maria and Tregear, Angela and Ansell, Jake (2014) When opposites attract: incorporating trait complementarity into the measurement of self-brand personality alignment. Advances in Consumer Research, 42. pp. 539-540. ISSN 0098-9258

Karampela, Maria and Tregear, Angela (2014) The alignment of self and brand personality traits : an exploratory analysis. In: Academy of Marketing Annual Conference 2014, 2014-07-07 - 2014-07-10, Bournemouth University.

2013

Karampela, Maria and Tregear, Angela and Ansell, Jake and Dunnett, Susan (2013) Investigating brand personality perceptions and preferences : the influence of higher-order goals. In: International Research Conference in Marketing: "Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research", 2013-09-19 - 2013-09-20, University of Edinburgh Business School, Scotland. (Unpublished)

Karampela, Maria and Tregear, Angela (2013) Investigating brand personality perceptions and preferences : the influence of values. In: Academy of Marketing Annual Conference 2013, 2013-07-08 - 2013-07-11.

2012

Karampela, Maria (2012) Investigating the influence of values on consumers’ perceptions of brand personality. In: PhD Day in the University of Edinburgh Business School, 2012-05-18. (Unpublished)

2011

Karampela, Maria (2011) Cross-cultural differences in decision-making process, choice and forming of relationships with brands. In: Poster Day in the University of Edinburgh Business School, 2011-11-25 - 2011-11-25. (Unpublished)

2010

Karampela, Maria; Avlonitis, George and Lymperopoulos, Konstantinos and Janavaras, Basil, eds. (2010) Υπόθεση μελέτης : Λαυκιώτη Οινοποιείο [Case-study : Lafkiotis Winery]. In: Σύγχρονες Στρατηγικές Μάρκετινγκ για Διεθνείς Αγορές. Rosili. ISBN 978-960-89407-3-4

Karampela, Maria and Avlonitis, George (2010) The Presence of Greek Companies in International Trade Shows : Preparation, Organization, Evaluation of Performance and Implications. Masters thesis, Athens University of Economics & Business.