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Open Access research that better understands changing marine ecologies...

Strathprints makes available scholarly Open Access content by researchers in the Department of Mathematics & Statistics.

Mathematics & Statistics hosts the Marine Population Modelling group which is engaged in research into topics surrounding marine resource modelling and ecology. Recent work has included important developments in the population modelling of marine species.

Explore the Open Access research of Mathematics & Statistics. Or explore all of Strathclyde's Open Access research...

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Jump to: 2024 | 2023 | 2022
Number of items: 6.

2024

Ghorbani, Mijka and Westermann, Arne (2024) Exploring the role of packaging in the formation of brand images : a mixed methods ‎investigation of consumer perspectives. Journal of Product and Brand Management. ISSN 1061-0421

Ghorbani, Mijka and Tonner, Andrea and Tsougkou, Eleni (Lenia) (2024) Constructing and comparing digital brand personality profiles across channels : a multi-method investigation. In: Global Brand Conference 2024, 2024-04-22 - 2024-04-24, Edinburgh International Conference Centre.

2023

Westermann, Arne and Böckenholt, Rebecca and Ghorbani, Mijka and Messedat, Jons (2023) Interior architectural branding : the implementation of the brand identity at the point of sale by means of interior design. Research Journal for Applied Management, 4 (1). pp. 65-88. ISSN 2701-6625

Ghorbani, Mijka and Westermann, Arne (2023) Exploring the sources and variations of digital brand personality across touchpoints. In: DERMARKENTAG2023, 2023-09-28 - 2023-09-29.

Ghorbani, Mijka and Tonner, Andrea and Tsougkou, Eleni (Lenia) (2023) How social media platform affordances influence digital brand ‎personality: a cross-platform comparison of user-generated content. In: European Marketing Academy Conference 2023, 2023-05-23 - 2023-05-26.

2022

Ghorbani, Mijka and Karampela, Maria and Tonner, Andrea (2022) Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda. International Journal of Consumer Studies, 46 (5). pp. 1960-1991. ISSN 1470-6423

This list was generated on Mon Dec 9 13:57:18 2024 GMT.