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2024

Ghorbani, Mijka and Westermann, Arne (2024) Exploring the role of packaging in the formation of brand images : a mixed methods ‎investigation of consumer perspectives. Journal of Product and Brand Management. ISSN 1061-0421

Ghorbani, Mijka and Tonner, Andrea and Tsougkou, Eleni (Lenia) (2024) Constructing and comparing digital brand personality profiles across channels : a multi-method investigation. In: Global Brand Conference 2024, 2024-04-22 - 2024-04-24, Edinburgh International Conference Centre.

2023

Westermann, Arne and Böckenholt, Rebecca and Ghorbani, Mijka and Messedat, Jons (2023) Interior architectural branding : the implementation of the brand identity at the point of sale by means of interior design. Research Journal for Applied Management, 4 (1). pp. 65-88. ISSN 2701-6625

Ghorbani, Mijka and Westermann, Arne (2023) Exploring the sources and variations of digital brand personality across touchpoints. In: DERMARKENTAG2023, 2023-09-28 - 2023-09-29.

Ghorbani, Mijka and Tonner, Andrea and Tsougkou, Eleni (Lenia) (2023) How social media platform affordances influence digital brand ‎personality: a cross-platform comparison of user-generated content. In: European Marketing Academy Conference 2023, 2023-05-23 - 2023-05-26.

2022

Ghorbani, Mijka and Karampela, Maria and Tonner, Andrea (2022) Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda. International Journal of Consumer Studies, 46 (5). pp. 1960-1991. ISSN 1470-6423