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2025

Tsougkou, Eleni and Sykora, Martin and Elayan, Suzanne and Ifie, Kemefasu and Oliveira, João S. (2025) Peace brand activism : global brand responses to the war in Ukraine. Journal of Public Policy and Marketing, 44 (1). pp. 100-121. ISSN 0743-9156

Tsougkou, Eleni and Cadogan, John W. and Boso, Nathaniel and Hodgkinson, Ian R. and Oliveira, João S. and Laukannen, Tommi and Yazdani, Nahid and Story, Vicky M. (2025) International product adaptation and performance : a systematic analysis of the literature and agenda for future research. Journal of World Business, 60 (1). 101597. ISSN 1090-9516

2024

Tsougkou, Eleni and Karampela, Maria and Balabanis, George (2024) Drivers and mechanisms of consumers' attitudes towards global brand activists : perceived motivation matters. International Marketing Review, 41 (6). pp. 1330-1357. ISSN 0265-1335

Ghorbani, Mijka and Tonner, Andrea and Tsougkou, Eleni (Lenia) (2024) Constructing and comparing digital brand personality profiles across channels : a multi-method investigation. In: Global Brand Conference 2024, 2024-04-22 - 2024-04-24, Edinburgh International Conference Centre.

Tsougkou, Eleni (Lenia) and Karampela, Maria (2024) Factors shaping consumer views of global brand activists. In: Global Brand Conference 2024, 2024-04-22 - 2024-04-24, Edinburgh International Conference Centre.

2023

Tsougkou, Eleni (Lenia) and Sykora, Martin and Elayan, Suzanne and Oliveira, João S. and Ifie, Kemefasu (2023) Global brands and the war in Ukraine. In: Global Marketing Conference 2023, 2023-07-20 - 2023-07-23.

Ghorbani, Mijka and Tonner, Andrea and Tsougkou, Eleni (Lenia) (2023) How social media platform affordances influence digital brand ‎personality: a cross-platform comparison of user-generated content. In: European Marketing Academy Conference 2023, 2023-05-23 - 2023-05-26.

Cal, Betul and Hamilton, Kathy and Tsougkou, Eleni (Lenia) (2023) Contemplative consumer activism as a driver for social change. In: 48th Academy of Marketing Science (AMS) Annual Conference 2023, 2023-05-17 - 2023-05-19, Hilton New Orleans Riverside.

Panhale, Tanvi and Bryce, Derek and Tsougkou, Eleni (Lenia) (2023) Augmented reality and experience co-creation in heritage settings. Journal of Marketing Management, 39 (5-6). pp. 470-497. ISSN 0267-257X

Yazdani, Nahid and Pfajfar, Gregor and Cadogan, John W. and Mitręga‬, ‪Maciej and Lioliou, Eleni and Jean, Ruey-Jer "Bryan" and Hodgkinson, Ian R. and Tsougkou, Eleni (Lenia) and Story, Vicky M. and Boso, Nathaniel and Oliveira, João S. (2023) Cooperative export channel modes in times of uncertainty, a key to born global firms' survival? In: Industrial Marketing Management Summit 2023, 2023-01-19 - 2023-01-20.

2022

Oliveira, João S. and Ifie, Kemefasu and Sykora, Martin and Tsougkou, Eleni (Lenia) and Castro, Vitor and Elayan, Suzanne (2022) The effect of the emotional positivity of brand-generated social media messages on consumer attention and information sharing. Journal of Business Research, 140. pp. 49-61. ISSN 0148-2963

2021

Lisboa, Ana and Nagy, Gabor and Tsougkou, Eleni (Lenia) and Cadogan, John W. and Hodgkinson, Ian R. and Oliveira, João S. and Story, Vicky M. and Boso, Nathaniel (2021) Product innovation strategy and competitive advantage : an empirical study of Portuguese exporters. In: European Marketing Academy Conference 2021, 2021-05-25 - 2021-05-28, Online.

2019

Tsougkou, Eleni and Cadogan, John W. and Hodgkinson, Ian R. and Oliveira, João S. and Abdul-Talib, Asmat Nizam and Story, Vicky M. and Boso, Nathaniel and Despoudi, Stella and Lioliou, Eleni (2019) Achieving export competitive advantage : can global orientation and export product adaptation be reconciled? In: 2019 AMA Global Marketing SIG Conference, 2019-05-20 - 2019-05-23.

2018

Oliveira, João S. and Yazdani, Nahid and Cadogan, John W. and Hodgkinson, Ian R. and Tsougkou, Eleni and Jean, Ruey-Jer "Bryan" and Story, Vicky M. and Boso, Nathaniel (2018) The empirical link between export entry mode diversity and export performance : a contingency- and institutional-based examination. Journal of Business Research, 88. pp. 505-512. ISSN 0148-2963

Tsougkou, Eleni and Cadogan, John W. and Hodgkinson, Ian R. and Oliveira, João S. and Laukannen, Tommi and Yazdani, Nahid and Story, Vicky M. and Boso, Nathaniel (2018) A multi-faceted examination of the export product adaptation customer value creation relationship. In: Global Marketing Conference, 2018-07-26 - 2018-07-29, Hotel New Otani.

Tsougkou, Eleni and Cadogan, John W. and Hodgkinson, Ian R. and Oliveira, João S. and Abdul-Talib, Asmat-Nizam and Story, Vicky M. and Boso, Nathaniel and Despoudi, Stella (2018) Global orientation and export competitive advantage : a study of Malaysian firms. In: Global Innovation Knowledge Academy, 2018-06-25 - 2018-06-27, Catholic University of Valencia.