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Article
Panhale, Tanvi and Bryce, Derek and Tsougkou, Eleni (Lenia) (2023) Augmented reality and experience co-creation in heritage settings. Journal of Marketing Management, 39 (5-6). pp. 470-497. ISSN 0267-257X
Oliveira, João S. and Ifie, Kemefasu and Sykora, Martin and Tsougkou, Eleni (Lenia) and Castro, Vitor and Elayan, Suzanne (2022) The effect of the emotional positivity of brand-generated social media messages on consumer attention and information sharing. Journal of Business Research, 140. pp. 49-61. ISSN 0148-2963
Oliveira, João S. and Yazdani, Nahid and Cadogan, John W. and Hodgkinson, Ian R. and Tsougkou, Eleni and Jean, Ruey-Jer "Bryan" and Story, Vicky M. and Boso, Nathaniel (2018) The empirical link between export entry mode diversity and export performance : a contingency- and institutional-based examination. Journal of Business Research, 88. pp. 505-512. ISSN 0148-2963
Conference or Workshop Item
Lisboa, Ana and Nagy, Gabor and Tsougkou, Eleni (Lenia) and Cadogan, John W. and Hodgkinson, Ian R. and Oliveira, João S. and Story, Vicky M. and Boso, Nathaniel (2021) Product innovation strategy and competitive advantage : an empirical study of Portuguese exporters. In: European Marketing Academy Conference 2021, 2021-05-25 - 2021-05-28, Online.
Tsougkou, Eleni and Cadogan, John W. and Hodgkinson, Ian R. and Oliveira, João S. and Abdul-Talib, Asmat Nizam and Story, Vicky M. and Boso, Nathaniel and Despoudi, Stella and Lioliou, Eleni (2019) Achieving export competitive advantage : can global orientation and export product adaptation be reconciled? In: 2019 AMA Global Marketing SIG Conference, 2019-05-20 - 2019-05-23.
Tsougkou, Eleni and Cadogan, John W. and Hodgkinson, Ian R. and Oliveira, João S. and Laukannen, Tommi and Yazdani, Nahid and Story, Vicky M. and Boso, Nathaniel (2018) A multi-faceted examination of the export product adaptation customer value creation relationship. In: Global Marketing Conference, 2018-07-26 - 2018-07-29, Hotel New Otani.
Tsougkou, Eleni and Cadogan, John W. and Hodgkinson, Ian R. and Oliveira, João S. and Abdul-Talib, Asmat-Nizam and Story, Vicky M. and Boso, Nathaniel and Despoudi, Stella (2018) Global orientation and export competitive advantage : a study of Malaysian firms. In: Global Innovation Knowledge Academy, 2018-06-25 - 2018-06-27, Catholic University of Valencia.