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2024
Ghorbani, Mijka and Tonner, Andrea and Tsougkou, Eleni (Lenia) (2024) Constructing and comparing digital brand personality profiles across channels : a multi-method investigation. In: Global Brand Conference 2024, 2024-04-22 - 2024-04-24, Edinburgh International Conference Centre.
Tsougkou, Eleni (Lenia) and Karampela, Maria (2024) Factors shaping consumer views of global brand activists. In: Global Brand Conference 2024, 2024-04-22 - 2024-04-24, Edinburgh International Conference Centre.