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2024

Tsougkou, Eleni and Karampela, Maria and Balabanis, George (2024) Drivers and mechanisms of consumers' attitudes towards global brand activists : perceived motivation matters. International Marketing Review, 41 (6). pp. 1330-1357. ISSN 0265-1335

2022

Zahoor, Nadia and Khan, Zaheer and Arslan, Ahmad and Khan, Huda and Tarba, Shlomo Yedidia (2022) International open innovation and international market success : an empirical study of emerging market small and medium-sized enterprises. International Marketing Review, 39 (3). pp. 755-782. ISSN 0265-1335

2020

Masango, Shingairai and Lassalle, Paul (2020) What entrepreneurs do? Entrepreneurial action guided by entrepreneurial opportunities and entrepreneurial learning in early internationalising firms. International Marketing Review, 37 (6). pp. 1083-1119. ISSN 0265-1335

Pyper, Keith and Doherty, Anne Marie and Gounaris, Spiros and Wilson, Alan (2020) Investigating international strategic brand management and export performance outcomes in the B2B context. International Marketing Review, 37 (1). pp. 98-129. ISSN 0265-1335

2018

Ibeh, Kevin and Awa, Idika and Makhmadshoev, Dilshod and Madichie, Nnamdi (2018) Nascent multinationals from West Africa : are their foreign direct investment motivations any different? International Marketing Review. ISSN 0265-1335

2010

Demirbag, Mehmet and Sahadev, Sunil and Mellahi, Kamel (2010) Country image and consumer preference for emerging market economy products : the moderating role of consumer materialism. International Marketing Review, 27 (2). pp. 141-163. ISSN 0265-1335

Demirbag, Mehmet and Tatoglu, Ekrem and Glaister, Keith (2010) Institutional and transaction cost determinants of Turkish MNEs' location choice. International Marketing Review, 27 (3). pp. 272-294. ISSN 0265-1335

Mellahi, Kamel and Demirbag, Mehmet and Cavusgil, Tamer and Danis, Wade (2010) Marketing strategies of MNCs for emerging markets : internationalisation and market entry mode. International Marketing Review, 27 (3). pp. 267-271. ISSN 0265-1335

Mellahi, Kamel and Demirbag, Mehmet and Cavusgil, Tamer and Danis, Wade (2010) Marketing strategies of MNCs from emerging markets : recent trends. International Marketing Review, 27 (2). pp. 137-140. ISSN 0265-1335

2009

Paliwoda, S.J. and Slater, Stephanie (2009) Globalisation through the kaleidoscope. International Marketing Review, 26 (4/5). pp. 373-383. ISSN 0265-1335

2008

Evanschitzky, H. and van Wangenheim, F. and Woisetschläger, David and Blut, M. (2008) Consumer ethnocentrism in the German market. International Marketing Review, 25 (1). pp. 7-32. ISSN 0265-1335

2000

Quinn, Barry and Doherty, Anne Marie (2000) Power and control in international retail franchising : evidence from theory and practice. International Marketing Review, 17 (4/5). pp. 354-372. ISSN 0265-1335

Alexander, Nicholas and Doherty, Anne Marie (2000) The internationalisation of retailing : current research themes and future directions. International Marketing Review, 17 (4/5). pp. 322-326. ISSN 0265-1335