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International Open Access Week! Discover open research content at Strathprints...

21-27 October is International Open Access Week 2019, the theme of which is 'Open for whom? Equity in open knowledge'.

The Strathprints repository provides a digital archive of University of Strathclyde research outputs. Up to 95% of University of Strathclyde research content published since 2015, such as papers and articles, is available from this repository as Open Access thereby supporting equity in open knowledge - and the team supporting open initiatives at Strathclyde is working tirelessly to make even more content open!

Explore recent Open Access research content by world leading researchers across science, engineering, business, social sciences and humanities disciplines.

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Group by: Publication Date | Item type | No Grouping
Jump to: 2019 | 2018 | 2010 | 2009 | 2008 | 2000
Number of items: 10.

2019

Pyper, Keith Lawrie and Doherty, Anne Marie and Gounaris, Spiros and Wilson, Alan (2019) Investigating international strategic brand management and export performance outcomes in the B2B context. International Marketing Review. ISSN 0265-1335 (In Press)

2018

Ibeh, Kevin and Awa, Idika and Makhmadshoev, Dilshod and Madichie, Nnamdi (2018) Nascent multinationals from West Africa : are their foreign direct investment motivations any different? International Marketing Review. ISSN 0265-1335

2010

Demirbag, Mehmet and Sahadev, Sunil and Mellahi, Kamel (2010) Country image and consumer preference for emerging market economy products : the moderating role of consumer materialism. International Marketing Review, 27 (2). pp. 141-163. ISSN 0265-1335

Demirbag, Mehmet and Tatoglu, Ekrem and Glaister, Keith (2010) Institutional and transaction cost determinants of Turkish MNEs' location choice. International Marketing Review, 27 (3). pp. 272-294. ISSN 0265-1335

Mellahi, Kamel and Demirbag, Mehmet and Cavusgil, Tamer and Danis, Wade (2010) Marketing strategies of MNCs for emerging markets : internationalisation and market entry mode. International Marketing Review, 27 (3). pp. 267-271. ISSN 0265-1335

Mellahi, Kamel and Demirbag, Mehmet and Cavusgil, Tamer and Danis, Wade (2010) Marketing strategies of MNCs from emerging markets : recent trends. International Marketing Review, 27 (2). pp. 137-140. ISSN 0265-1335

2009

Paliwoda, S.J. and Slater, Stephanie (2009) Globalisation through the kaleidoscope. International Marketing Review, 26 (4/5). pp. 373-383. ISSN 0265-1335

2008

Evanschitzky, H. and van Wangenheim, F. and Woisetschl├Ąger, David and Blut, M. (2008) Consumer ethnocentrism in the German market. International Marketing Review, 25 (1). pp. 7-32. ISSN 0265-1335

2000

Quinn, Barry and Doherty, Anne Marie (2000) Power and control in international retail franchising : evidence from theory and practice. International Marketing Review, 17 (4/5). pp. 354-372. ISSN 0265-1335

Alexander, Nicholas and Doherty, Anne Marie (2000) The internationalisation of retailing : current research themes and future directions. International Marketing Review, 17 (4/5). pp. 322-326. ISSN 0265-1335

This list was generated on Wed Oct 23 20:05:13 2019 BST.