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Being more open: International Open Access Week at Strathprints (19-25 Oct 2020)...

Strathprints makes available scholarly Open Access content by researchers from the University of Strathclyde, spanning numerous disciplines across science, engineering, business, social sciences and humanties. 19-25 October 2020 is International Open Access Week, an annual global event to promote the need for, and benefits of, greater Open Access in scholarship. This not only encompasses greater openness of research publications like journal articles and conference papers, but also important outputs of the research process, such as data (e.g. Open Data).

At Strathclyde we are committed to progressing towards full Open Access by 2025. That is why close to 90% of all research is now made available Open Access, principally through Strathprints. Explore all of Strathclyde's Open Access research...

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Group by: Publication Date | Item type | No Grouping
Jump to: 2020 | 2018 | 2010 | 2009 | 2008 | 2000
Number of items: 11.

2020

Masango, Shingairai and Lassalle, Paul (2020) What entrepreneurs do? Entrepreneurial action guided by entrepreneurial opportunities and entrepreneurial learning in early internationalising firms. International Marketing Review. ISSN 0265-1335 (In Press)

Pyper, Keith and Doherty, Anne Marie and Gounaris, Spiros and Wilson, Alan (2020) Investigating international strategic brand management and export performance outcomes in the B2B context. International Marketing Review, 37 (1). pp. 98-129. ISSN 0265-1335

2018

Ibeh, Kevin and Awa, Idika and Makhmadshoev, Dilshod and Madichie, Nnamdi (2018) Nascent multinationals from West Africa : are their foreign direct investment motivations any different? International Marketing Review. ISSN 0265-1335

2010

Demirbag, Mehmet and Sahadev, Sunil and Mellahi, Kamel (2010) Country image and consumer preference for emerging market economy products : the moderating role of consumer materialism. International Marketing Review, 27 (2). pp. 141-163. ISSN 0265-1335

Demirbag, Mehmet and Tatoglu, Ekrem and Glaister, Keith (2010) Institutional and transaction cost determinants of Turkish MNEs' location choice. International Marketing Review, 27 (3). pp. 272-294. ISSN 0265-1335

Mellahi, Kamel and Demirbag, Mehmet and Cavusgil, Tamer and Danis, Wade (2010) Marketing strategies of MNCs for emerging markets : internationalisation and market entry mode. International Marketing Review, 27 (3). pp. 267-271. ISSN 0265-1335

Mellahi, Kamel and Demirbag, Mehmet and Cavusgil, Tamer and Danis, Wade (2010) Marketing strategies of MNCs from emerging markets : recent trends. International Marketing Review, 27 (2). pp. 137-140. ISSN 0265-1335

2009

Paliwoda, S.J. and Slater, Stephanie (2009) Globalisation through the kaleidoscope. International Marketing Review, 26 (4/5). pp. 373-383. ISSN 0265-1335

2008

Evanschitzky, H. and van Wangenheim, F. and Woisetschl├Ąger, David and Blut, M. (2008) Consumer ethnocentrism in the German market. International Marketing Review, 25 (1). pp. 7-32. ISSN 0265-1335

2000

Quinn, Barry and Doherty, Anne Marie (2000) Power and control in international retail franchising : evidence from theory and practice. International Marketing Review, 17 (4/5). pp. 354-372. ISSN 0265-1335

Alexander, Nicholas and Doherty, Anne Marie (2000) The internationalisation of retailing : current research themes and future directions. International Marketing Review, 17 (4/5). pp. 322-326. ISSN 0265-1335

This list was generated on Tue Oct 27 10:10:28 2020 GMT.