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Open Access research that responds to the COVID-19 pandemic...

Strathprints makes available scholarly Open Access content seeking to respond to the medical, scientific, economic and social emergencies arising from the COVID-19 pandemic. Researchers from across the Faculties of Science, Engineering, Business and the Humanities, Arts & Social Sciences (HaSS) are all contributing to improved human understanding of -- or solutions to -- the issues surrounding management of the pandemic and the post-pandemic recovery.

Explore COVID-19 related Open Access research. Or explore all of Strathclyde's Open Access research...

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Jump to: 2020 | 2016 | 2015
Number of items: 3.

2020

Pyper, Keith and Doherty, Anne Marie and Gounaris, Spiros and Wilson, Alan (2020) Investigating international strategic brand management and export performance outcomes in the B2B context. International Marketing Review, 37 (1). pp. 98-129. ISSN 0265-1335

2016

Pyper, Keith Lawrie and Gounaris, Spiros; (2016) Global branding in a B2B setting : investigating international brand management as driver of export performance. In: 2016 Summer AMA Conference Proceedings. American Marketing Association, USA.

2015

Pyper, Keith Lawrie and Gounaris, Spiros and Doherty, Anne Marie; (2015) Export to expand : a conceptual examination of branding as a deterministic parameter in export performance. In: Academy of Marketing (AM) 2015 Conference Proceedings. Academy of Marketing, IRL. (In Press)

This list was generated on Mon Jun 21 07:27:43 2021 BST.