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Psychology: investigating cognition with Open Access research...

Strathprints makes available scholarly Open Access content by researchers within the School of Psychological Sciences & Health, including those based in Psychology.

Research at Psychology includes those working within cognition, exploring neuropsychology, attention, perception, affect and language using techniques such as neuroimaging, electroencephalography (EEG) and motion capture.

Explore the Open Access research by Psychology, or explore all of Strathclyde's Open Access research...

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Jump to: 2020 | 2016 | 2015
Number of items: 3.

2020

Pyper, Keith and Doherty, Anne Marie and Gounaris, Spiros and Wilson, Alan (2020) Investigating international strategic brand management and export performance outcomes in the B2B context. International Marketing Review, 37 (1). pp. 98-129. ISSN 0265-1335

2016

Pyper, Keith Lawrie and Gounaris, Spiros; (2016) Global branding in a B2B setting : investigating international brand management as driver of export performance. In: 2016 Summer AMA Conference Proceedings. American Marketing Association, USA.

2015

Pyper, Keith Lawrie and Gounaris, Spiros and Doherty, Anne Marie; (2015) Export to expand : a conceptual examination of branding as a deterministic parameter in export performance. In: Academy of Marketing (AM) 2015 Conference Proceedings. Academy of Marketing, IRL. (In Press)

This list was generated on Sun Nov 29 19:55:25 2020 GMT.