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Open Access research that power business decision making...

Strathprints makes available scholarly Open Access research by the Department of Management Science. This includes research that seeks to develop theory, solution methods and algorithms for confronting solving optimisation and predictive analytics problems arising from real-world situations, such as those arising in manufacturing, logistics, health and energy.

Management Science also explores the application of management science within healthcare organisations, the deployment of data analytics in the creation of risk-based decision support systems, and supply chain risk management.

Explore research outputs by Management Science -- or explore all of Strathclyde's Open Access research...

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Number of items: 3.

Article

Pyper, Keith and Doherty, Anne Marie and Gounaris, Spiros and Wilson, Alan (2020) Investigating international strategic brand management and export performance outcomes in the B2B context. International Marketing Review, 37 (1). pp. 98-129. ISSN 0265-1335

Book Section

Pyper, Keith Lawrie and Gounaris, Spiros; (2016) Global branding in a B2B setting : investigating international brand management as driver of export performance. In: 2016 Summer AMA Conference Proceedings. American Marketing Association, USA.

Pyper, Keith Lawrie and Gounaris, Spiros and Doherty, Anne Marie; (2015) Export to expand : a conceptual examination of branding as a deterministic parameter in export performance. In: Academy of Marketing (AM) 2015 Conference Proceedings. Academy of Marketing, IRL. (In Press)

This list was generated on Tue Aug 3 09:04:54 2021 BST.