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Pyper, Keith and Doherty, Anne Marie (2022) Employing brand governance mechanisms with export channel partners : what are the performance consequences and contingent effects? International Business Review, 31 (5). 101991. ISSN 0969-5931
Pyper, Keith and Doherty, Anne Marie and Gounaris, Spiros and Wilson, Alan (2022) A contingency-based approach to the nexus between international strategic brand management and export performance. Journal of Business Research, 148. pp. 472-488. ISSN 0148-2963
Pyper, Keith and Doherty, Anne Marie and Gounaris, Spiros and Wilson, Alan (2020) Investigating international strategic brand management and export performance outcomes in the B2B context. International Marketing Review, 37 (1). pp. 98-129. ISSN 0265-1335
Book Section
Pyper, Keith Lawrie and Gounaris, Spiros; (2016) Global branding in a B2B setting : investigating international brand management as driver of export performance. In: 2016 Summer AMA Conference Proceedings. American Marketing Association, USA.
Pyper, Keith Lawrie and Gounaris, Spiros and Doherty, Anne Marie; (2015) Export to expand : a conceptual examination of branding as a deterministic parameter in export performance. In: Academy of Marketing (AM) 2015 Conference Proceedings. Academy of Marketing, IRL.