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The internationalisation of retailing : current research themes and future directions

Alexander, Nicholas and Doherty, Anne Marie (2000) The internationalisation of retailing : current research themes and future directions. International Marketing Review, 17 (4/5). pp. 322-326. ISSN 0265-1335

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Abstract

The internationalisation of retailing attracted considerable research attention in the last 30 years of the twentieth century. During that period, the study of international retailing changed from being an activity that saw intermittent publication of research findings to one where every retail conference had at least a couple of sessions, if not entire tracks, devoted to the subject. Many other conference papers were suffused with the recognition that the international dimension impacted upon the issues under discussion. The purpose of this publication is to recognise the considerable advances that have been made in the study of international retailing while acknowledging and indicating the areas that require research in the future. This special issue is therefore something of an interim or half-term report on the state of research in this area. The area has now received sufficient attention for an evaluation of its contribution to the study of retail activity and its place within the wider academic environment to be made. The papers contained within the special issue admirably achieve the intention of setting the study of international retailing in context. The papers provide a perspective on past developments and contributions as well as signalling the research agenda for the next decade of research effort.