Marketing strategies of MNCs for emerging markets : internationalisation and market entry mode

Mellahi, Kamel and Demirbag, Mehmet and Cavusgil, Tamer and Danis, Wade (2010) Marketing strategies of MNCs for emerging markets : internationalisation and market entry mode. International Marketing Review, 27 (3). pp. 267-271. ISSN 0265-1335

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Abstract

This paper discusses marketing strategies of MNCs from emerging markets.