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Discover open research at Strathprints as part of International Open Access Week!

23-29 October 2017 is International Open Access Week. The Strathprints institutional repository is a digital archive of Open Access research outputs, all produced by University of Strathclyde researchers.

Explore recent world leading Open Access research content this Open Access Week from across Strathclyde's many research active faculties: Engineering, Science, Humanities, Arts & Social Sciences and Strathclyde Business School.

Explore all Strathclyde Open Access research outputs...

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Number of items: 3.

Yi, Youjae and Gong, Taeshik (2010) The development and validation of a customer value co-creation behavior scale. In: Global Marketing Conference, 2010-09-09 - 2010-09-12.

Evanschitzky, H. and Backhaus, C. and Woisetschl├Ąger, David and Ahlert, M. (2008) Relationship quality in franchise systems : an empirical assessment. In: Global Marketing Conference, 2008-03-20 - 2008-03-23.

Woisetschl├Ąger, David and Evanschitzky, H. and Jockisch, M. (2008) Incentives for New Customer Acquisition and Their Impact on Existing Customers. In: Global Marketing Conference, 2008-03-20 - 2008-03-23.

This list was generated on Fri Oct 20 18:38:04 2017 BST.