Browse by Journal or other publication
2018
Tsougkou, Eleni and Cadogan, John W. and Hodgkinson, Ian R. and Oliveira, João S. and Laukannen, Tommi and Yazdani, Nahid and Story, Vicky M. and Boso, Nathaniel (2018) A multi-faceted examination of the export product adaptation customer value creation relationship. In: Global Marketing Conference, 2018-07-26 - 2018-07-29, Hotel New Otani.
2010
Yi, Youjae and Gong, Taeshik (2010) The development and validation of a customer value co-creation behavior scale. In: Global Marketing Conference, 2010-09-09 - 2010-09-12.
2008
Evanschitzky, H. and Backhaus, C. and Woisetschläger, David and Ahlert, M. (2008) Relationship quality in franchise systems : an empirical assessment. In: Global Marketing Conference, 2008-03-20 - 2008-03-23.
Woisetschläger, David and Evanschitzky, H. and Jockisch, M. (2008) Incentives for New Customer Acquisition and Their Impact on Existing Customers. In: Global Marketing Conference, 2008-03-20 - 2008-03-23.