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Open Access research that explores socio-technical phenomena & evolving information systems & behaviours...

Strathprints makes available scholarly Open Access content by researchers within the Department of Computer & Information Sciences working as part of the Strathclyde iSchool Research Group (SiRG). The SiRG specialises in understanding how people search for information and explores interactive search tools that support their information seeking and retrieval tasks. This research work also includes investigations into information behaviour, how users engage with information and the legal and ethical issues arising from information use.

Explore the Open Access research by the SiRG, or theDepartment of Computer & Information Sciences more generally. Or explore all of Strathclyde's Open Access research...

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Group by: Publication Date | Item type | No Grouping
Jump to: 2018 | 2010 | 2008
Number of items: 4.

2018

Tsougkou, Eleni and Cadogan, John W. and Hodgkinson, Ian R. and Oliveira, João S. and Laukannen, Tommi and Yazdani, Nahid and Story, Vicky M. and Boso, Nathaniel (2018) A multi-faceted examination of the export product adaptation customer value creation relationship. In: Global Marketing Conference, 2018-07-26 - 2018-07-29, Hotel New Otani.

2010

Yi, Youjae and Gong, Taeshik (2010) The development and validation of a customer value co-creation behavior scale. In: Global Marketing Conference, 2010-09-09 - 2010-09-12.

2008

Evanschitzky, H. and Backhaus, C. and Woisetschläger, David and Ahlert, M. (2008) Relationship quality in franchise systems : an empirical assessment. In: Global Marketing Conference, 2008-03-20 - 2008-03-23.

Woisetschläger, David and Evanschitzky, H. and Jockisch, M. (2008) Incentives for New Customer Acquisition and Their Impact on Existing Customers. In: Global Marketing Conference, 2008-03-20 - 2008-03-23.

This list was generated on Mon Jan 27 15:54:34 2020 GMT.