Incentives for New Customer Acquisition and Their Impact on Existing Customers

Woisetschläger, David and Evanschitzky, H. and Jockisch, M. (2008) Incentives for New Customer Acquisition and Their Impact on Existing Customers. In: Global Marketing Conference, 2008-03-20 - 2008-03-23.

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Abstract

This presentation explores the incentives for new customer acquisition and the impact on existing customers