Browse by Journal or other publication
![[up]](/style/images/multi_up.png)
Up a level2023
Chatzipanagiotou, Kalliopi C. and Christodoulides, George and Gounaris, Spiros and Boukis, Achilleas (2023) Unravelling the employee-based brand equity formation process. In: 48th Academy of Marketing Science (AMS) Annual Conference 2023, 2023-05-17 - 2023-05-19, Hilton New Orleans Riverside.
Cal, Betul and Hamilton, Kathy and Tsougkou, Eleni (Lenia) (2023) Contemplative consumer activism as a driver for social change. In: 48th Academy of Marketing Science (AMS) Annual Conference 2023, 2023-05-17 - 2023-05-19, Hilton New Orleans Riverside.
Ang, Min Hui and McLean, Graeme and Halvey, Martin (2023) Understanding customer data with AI recommender systems in the automotive industry. In: 48th Academy of Marketing Science (AMS) Annual Conference 2023, 2023-05-17 - 2023-05-19, Hilton New Orleans Riverside.
McLean, Graeme and Marriott, Hannah and Barhorst, Jennifer (2023) Augmented Reality Digital Assistants (ARDAs) : examining the role of anthropomorphism. In: 48th Academy of Marketing Science (AMS) Annual Conference 2023, 2023-05-17 - 2023-05-19, Hilton New Orleans Riverside.