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Chatzipanagiotou, Kalliopi C. and Christodoulides, George and Gounaris, Spiros and Boukis, Achilleas (2023) Unravelling the employee-based brand equity formation process. In: 48th Academy of Marketing Science (AMS) Annual Conference 2023, 2023-05-17 - 2023-05-19, Hilton New Orleans Riverside. (In Press)