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Open Access research that explores why technology innovation occurs

Strathprints makes available Open Access scholarly outputs by Hunter Centre for Entrepreneurship based within Strathclyde Business School. Particular research specialisms within the Hunter Centre include better understanding the dynamics of how new technologies and business models move from concept to market. This research aligns with another local specialism, 'entrepreneurial ecosystems', which seeks to codify the role of context and systemic influences on entrepreneurship.

Explore some of this Open Access research from Hunter Centre for Entrepreneurship. Or explore all Strathclyde Open Access research...

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Jump to: 2013
Number of items: 1.

2013

Karampela, Maria and Tregear, Angela and Ansell, Jake and Dunnett, Susan (2013) Investigating brand personality perceptions and preferences : the influence of higher-order goals. In: International Research Conference in Marketing: "Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research", 2013-09-19 - 2013-09-20, University of Edinburgh Business School, Scotland. (Unpublished)

This list was generated on Sat Dec 10 05:22:11 2022 GMT.