Cross-cultural differences in decision-making process, choice and forming of relationships with brands

Karampela, Maria (2011) Cross-cultural differences in decision-making process, choice and forming of relationships with brands. In: Poster Day in the University of Edinburgh Business School, 2011-11-25 - 2011-11-25. (Unpublished)

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Abstract

This poster session discussed cross-cultural differences in decision-making process, choice and forming of relationships with brands.