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Open Access research that better understands human-computer interaction...

Strathprints makes available scholarly Open Access content by researchers within the Department of Computer & Information Sciences working as part of the Strathclyde iSchool Research Group (SiRG). The SiRG specialises in understanding how people search for information and explores interactive search tools that support their information seeking and retrieval tasks. Research work also includes investigations into information engagement habits of users, particularly in the domains of digital health and social media.

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Jump to: 2018
Number of items: 4.

2018

Karampela, Maria and Lacka, Ewelina and McLean, Graeme (2018) The role of social media presence, responsiveness, and interactivity in enhancing key relationship strength indicators within B2B contexts : the customer's perspective. In: European Marketing Academy Conference 2018, 2018-05-29 - 2018-06-01, University of Strathclyde.

Goddard, Tara Angela and Wilson, Alan and Karampela, Maria (2018) Exploring the antecedents to the online customer engagement behaviours; sharing, learning & endorsing. In: European Marketing Academy Conference 2018, 2018-05-29 - 2018-06-01, University of Strathclyde.

Wilson, Juliette and Karampela, Maria (2018) The craft beer sector : challenges and potentialities. In: European Marketing Academy Conference 2018, 2018-05-29 - 2018-06-01, University of Strathclyde. (In Press)

Karampela, Maria and Waehning, Nadine (2018) Too small for a too large global marketplace? An exploratory investigation into micro-firms' internationalization initiation and processes in the context of the British craft-brewing industry. In: European Marketing Academy Conference 2018, 2018-05-29 - 2018-06-01, University of Strathclyde. (In Press)

This list was generated on Mon May 23 02:21:42 2022 BST.