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Karampela, Maria and Lacka, Ewelina and McLean, Graeme (2018) The role of social media presence, responsiveness, and interactivity in enhancing key relationship strength indicators within B2B contexts : the customer's perspective. In: European Marketing Academy Conference 2018, 2018-05-29 - 2018-06-01, University of Strathclyde.
Goddard, Tara Angela and Wilson, Alan and Karampela, Maria (2018) Exploring the antecedents to the online customer engagement behaviours; sharing, learning & endorsing. In: European Marketing Academy Conference 2018, 2018-05-29 - 2018-06-01, University of Strathclyde.
Wilson, Juliette and Karampela, Maria (2018) The craft beer sector : challenges and potentialities. In: European Marketing Academy Conference 2018, 2018-05-29 - 2018-06-01, University of Strathclyde.
Karampela, Maria and Waehning, Nadine (2018) Too small for a too large global marketplace? An exploratory investigation into micro-firms' internationalization initiation and processes in the context of the British craft-brewing industry. In: European Marketing Academy Conference 2018, 2018-05-29 - 2018-06-01, University of Strathclyde.