Too small for a too large global marketplace? An exploratory investigation into micro-firms' internationalization initiation and processes in the context of the British craft-brewing industry

Karampela, Maria and Waehning, Nadine (2018) Too small for a too large global marketplace? An exploratory investigation into micro-firms' internationalization initiation and processes in the context of the British craft-brewing industry. In: European Marketing Academy Conference 2018, 2018-05-29 - 2018-06-01, University of Strathclyde. (In Press)

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Abstract

The creation and establishment of new movements in the food and drink industries have attracted significant scholarly attention via diverse disciplinary lenses, including entrepreneurial (Svejenova, Mazza & Planellas, 2007) and institutional (Rao, Monin and Durand, 2003; van Bommel and Spicer 2011) perspectives. This is not surprising given the variety of dynamic and creative developments that food production and consumption have experienced in recent years, and the complex political, sociocultural and economic implications those developments have.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	64046
  Dates:	Date Event 5 March 2018 Published 5 March 2018 Accepted
  Subjects:	Social Sciences > Commerce
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	14 May 2018 15:40
  Last modified:	09 Apr 2024 06:28
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/64046