Too small for a too large global marketplace? An exploratory investigation into micro-firms' internationalization initiation and processes in the context of the British craft-brewing industry

Karampela, Maria and Waehning, Nadine (2018) Too small for a too large global marketplace? An exploratory investigation into micro-firms' internationalization initiation and processes in the context of the British craft-brewing industry. In: European Marketing Academy Conference 2018, 2018-05-29 - 2018-06-01, University of Strathclyde. (In Press)

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Abstract

The creation and establishment of new movements in the food and drink industries have attracted significant scholarly attention via diverse disciplinary lenses, including entrepreneurial (Svejenova, Mazza & Planellas, 2007) and institutional (Rao, Monin and Durand, 2003; van Bommel and Spicer 2011) perspectives. This is not surprising given the variety of dynamic and creative developments that food production and consumption have experienced in recent years, and the complex political, sociocultural and economic implications those developments have.

ORCID iDs

Karampela, Maria ORCID logoORCID: https://orcid.org/0000-0002-5975-4531 and Waehning, Nadine;
  • Item type:Conference or Workshop Item(Paper)
    ID code:64046
    Dates:
    Date
    Event
    5 March 2018
    Published
    5 March 2018
    Accepted
    Keywords:global markets, craft beer industry, craft brewing, Commerce, Economics, Econometrics and Finance(all)
    Subjects:Social Sciences > Commerce
    Department:Strathclyde Business School > Marketing
    Depositing user: Pure Administrator
    Date deposited:14 May 2018 15:40
    Last modified:07 Aug 2023 00:12
    Related URLs:
    URI:https://strathprints.strath.ac.uk/id/eprint/64046
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