Larger screen, inaccurate perceptions : investigating visual framing effects on online shoppers' product-size estimation

Chung, Sorim and Karampela, Maria; (2021) Larger screen, inaccurate perceptions : investigating visual framing effects on online shoppers' product-size estimation. In: Advances in Consumer Research. Association for Consumer Research, FRA, pp. 653-654.

[thumbnail of Chung-Karampela-ACR2020-Larger-screen-inaccurate-perceptions-investigating-visual-framing-effects]
Preview
Text (Chung-Karampela-ACR2020-Larger-screen-inaccurate-perceptions-investigating-visual-framing-effects)
Chung_Karampela_ACR2020_Larger_screen_inaccurate_perceptions_investigating_visual_framing_effects.pdf
Accepted Author Manuscript

Download (156kB)| Preview

    Abstract

    Incorrect size is often a principal reason behind e-commerce returns. This research investigates the visual framing effects of screen size on e-shoppers’ accuracy of product-size estimations and attitudes toward products. Three experiments reveal the mechanism behind screen size effects and inform practical recommendations about optimization of e-retailers’ websites.

    ORCID iDs

    Chung, Sorim and Karampela, Maria ORCID logoORCID: https://orcid.org/0000-0002-5975-4531;