Larger screen, inaccurate perceptions : investigating visual framing effects on online shoppers' product-size estimation

Chung, Sorim and Karampela, Maria; (2021) Larger screen, inaccurate perceptions : investigating visual framing effects on online shoppers' product-size estimation. In: Advances in Consumer Research. Association for Consumer Research, FRA, pp. 653-654.

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Abstract

Incorrect size is often a principal reason behind e-commerce returns. This research investigates the visual framing effects of screen size on e-shoppers’ accuracy of product-size estimations and attitudes toward products. Three experiments reveal the mechanism behind screen size effects and inform practical recommendations about optimization of e-retailers’ websites.

ORCID iDs

Chung, Sorim and Karampela, Maria ORCID logoORCID: https://orcid.org/0000-0002-5975-4531;