Larger screen, inaccurate perceptions : investigating visual framing effects on online shoppers' product-size estimation

Chung, Sorim and Karampela, Maria; (2021) Larger screen, inaccurate perceptions : investigating visual framing effects on online shoppers' product-size estimation. In: Advances in Consumer Research. Association for Consumer Research, FRA, pp. 653-654.

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Abstract

Incorrect size is often a principal reason behind e-commerce returns. This research investigates the visual framing effects of screen size on e-shoppers’ accuracy of product-size estimations and attitudes toward products. Three experiments reveal the mechanism behind screen size effects and inform practical recommendations about optimization of e-retailers’ websites.

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• Item metadata

  Item type:	Book Section
  ID code:	76716
  Dates:	Date Event 1 June 2021 Published 16 July 2020 Accepted
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	09 Jun 2021 09:03
  Last modified:	22 Apr 2024 00:08
  Related URLs:	https://www.acrwebsite.org/volumes/26626...
  URI:	https://strathprints.strath.ac.uk/id/eprint/76716