Maggie's Monster Bike & Hike Event : Marketing Planning in the Charity/Not-For-Profit Sector

Marchant, Caroline and Karampela, Maria and Marshall, David (2015) Maggie's Monster Bike & Hike Event : Marketing Planning in the Charity/Not-For-Profit Sector. Case study. The Case Centre, Cranfield University, Wharley End.

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Abstract

The case delves into the issues and opportunities of marketing planning for non-profit organisations.