Maggie's Monster Bike & Hike Event : Marketing Planning in the Charity/Not-For-Profit Sector

Marchant, Caroline and Karampela, Maria and Marshall, David (2015) Maggie's Monster Bike & Hike Event : Marketing Planning in the Charity/Not-For-Profit Sector. Case study. The Case Centre, Cranfield University, Wharley End.

Abstract

The case delves into the issues and opportunities of marketing planning for non-profit organisations.

ORCID iDs

Karampela, Maria ORCID: https://orcid.org/0000-0002-5975-4531

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• Item metadata

  Item type:	Monograph(Case study)
  ID code:	51262
  Dates:	Date Event January 2015 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	27 Jan 2015 05:16
  Last modified:	02 Apr 2025 09:11
  Related URLs:	http://www.thecasecentre.org/educators/
  URI:	https://strathprints.strath.ac.uk/id/eprint/51262