Investigating the influence of values on consumers’ perceptions of brand personality

Karampela, Maria (2012) Investigating the influence of values on consumers’ perceptions of brand personality. In: PhD Day in the University of Edinburgh Business School, 2012-05-18. (Unpublished)

Abstract

This speech discussed investigating the influence of values on consumers’ perceptions of brand personality. It was presented at the 2012 PhD Day in the University of Edinburgh Business School.

ORCID iDs

Karampela, Maria ORCID: https://orcid.org/0000-0002-5975-4531

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• Item metadata

  Item type:	Conference or Workshop Item(Speech)
  ID code:	49711
  Dates:	Date Event 2012 Published
  Keywords:	consumer perceptions, brand perceptions, brand personality, Marketing. Distribution of products, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	08 Oct 2014 13:18
  Last modified:	25 Aug 2021 01:53
  Related URLs:	Related item
  URI:	https://strathprints.strath.ac.uk/id/eprint/49711