Investigating the influence of values on consumers’ perceptions of brand personality
Karampela, Maria (2012) Investigating the influence of values on consumers’ perceptions of brand personality. In: PhD Day in the University of Edinburgh Business School, 2012-05-18. (Unpublished)
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This speech discussed investigating the influence of values on consumers’ perceptions of brand personality. It was presented at the 2012 PhD Day in the University of Edinburgh Business School.
| Author(s): | Karampela, Maria  ORCID: https://orcid.org/0000-0002-5975-4531 | Item type: | Conference or Workshop Item(Speech) |
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| ID code: | 49711 |
| Keywords: | consumer perceptions, brand perceptions, brand personality, Marketing. Distribution of products, Marketing |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 08 Oct 2014 13:18 |
| Last modified: | 08 Jan 2020 20:00 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/49711 |
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