Investigating the influence of values on consumers’ perceptions of brand personality

Karampela, Maria (2012) Investigating the influence of values on consumers’ perceptions of brand personality. In: PhD Day in the University of Edinburgh Business School, 2012-05-18. (Unpublished)

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Abstract

This speech discussed investigating the influence of values on consumers’ perceptions of brand personality. It was presented at the 2012 PhD Day in the University of Edinburgh Business School.

Creators(s):	Karampela, Maria ORCID: https://orcid.org/0000-0002-5975-4531;
Item type:	Conference or Workshop Item(Speech)
ID code:	49711
Keywords:	consumer perceptions, brand perceptions, brand personality, Marketing. Distribution of products, Marketing
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	08 Oct 2014 13:18
Last modified:	27 May 2020 00:10
Related URLs:	Related item
URI:	https://strathprints.strath.ac.uk/id/eprint/49711
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