Investigating the influence of values on consumers’ perceptions of brand personality
Karampela, Maria (2012) Investigating the influence of values on consumers’ perceptions of brand personality. In: PhD Day in the University of Edinburgh Business School, 2012-05-18. (Unpublished)
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This speech discussed investigating the influence of values on consumers’ perceptions of brand personality. It was presented at the 2012 PhD Day in the University of Edinburgh Business School.
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Item type: Conference or Workshop Item(Speech) ID code: 49711 Dates: DateEvent2012PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 08 Oct 2014 13:18 Last modified: 09 Apr 2024 06:00 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/49711
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