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Powering innovation in artificial intelligence with Open Access research...

Artificial intelligence (AI) and machine learning (ML) together represent a research frontier with a wide variety of discipline specific applications. At Strathclyde researchers in Computer & Information Sciences are exploring improved AI planning models to enable improved decision making by automous agents. Meanwhile, research conducted by the Aerospace Centre of Excellence is using AI and computational techniques to optimize the efficacy of certain astronautic applications. This includes 'global trajectory optimization' to aircraft and spacecraft design, from the planning and scheduling for autonomous vehicles to the synthesis of robust controllers for airplanes or satellites.

AI is also transforming the research agenda within Finance, where researchers are exploring the potential of AI and machine learning in evaluating banking risks and in new, emerging aspects of FinTech.

Explore some of this Open Access research from Computer & Information Sciences, Aerospace Centre of Excellence and Finance. Or explore all of Strathclyde's Open Access research...

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Group by: Publication Date | Item type | No Grouping
Number of items: 25.

Article

Karampela, Maria and Lacka, Ewelina and McLean, Graeme (2020) "Just be there" : Social media presence, interactivity, and responsiveness, and their impact on B2B relationships. European Journal of Marketing, 54 (6). pp. 1281-1303. ISSN 0309-0566

Karampela, Maria and Tregear, Angela and Ansell, Jonathan and Dunnett, Susan (2018) When opposites attract? Exploring the existence of complementarity in self-brand congruence processes. Psychology and Marketing, 35 (8). pp. 573-585. ISSN 0742-6046

Karampela, Maria and Tregear, Angela and Ansell, Jake (2014) When opposites attract: incorporating trait complementarity into the measurement of self-brand personality alignment. Advances in Consumer Research, 42. pp. 539-540. ISSN 0098-9258

Book Section

Waehning, Nadine and Karampela, Maria and Pesonen, Juho; Bell, Emma and Mangia, Gianluigi and Taylor, Scott and Toraldo, Maria Laura, eds. (2018) 'Craft' as a contested term : authenticity and meaning among British beer consumers. In: The Organization of Craft Work. CRC Press, Boca Raton. ISBN 9781138636668

Pesonen, Juho and Waehning, Nadine and Reijonen, Helen and Karampela, Maria; (2018) Networks and relationships in SMEs - a content analysis of microbrewery relationships. In: Freedom Through Marketing. Academy of Marketing, GBR. ISBN 9781527212718

Karampela, Maria; Avlonitis, George and Lymperopoulos, Konstantinos and Janavaras, Basil, eds. (2010) Υπόθεση μελέτης : Λαυκιώτη Οινοποιείο [Case-study : Lafkiotis Winery]. In: Σύγχρονες Στρατηγικές Μάρκετινγκ για Διεθνείς Αγορές. Rosili. ISBN 978-960-89407-3-4

Conference or Workshop Item

Zhou, Yuanyuan and Wilson, Juliette and Karampela, Maria (2019) The impact of normative beliefs and self-consciousness on making greener choices through greener preference. In: 41st Annual ISMS Marketing Science Conference, 2019-06-20 - 2019-06-22, Department of Business Studies, University of Roma Tre, Rome, Ital.

Sagmanli, Semih and Karampela, Maria and Wilson, Alan (2019) Co-creating value through IoT technologies : the influence of information-sharing processes on consumer behaviour change. In: 16th International Research Symposium on Advancing Service Research and Practice, 2019-06-10 - 2019-06-13.

Goddard, Tara Angela and Wilson, Alan and Karampela, Maria (2018) Exploring the antecedents to the online customer engagement behaviours; sharing, learning & endorsing. In: European Marketing Academy Conference 2018, 2018-05-29 - 2018-06-01, University of Strathclyde.

Karampela, Maria and Lacka, Ewelina and McLean, Graeme (2018) The role of social media presence, responsiveness, and interactivity in enhancing key relationship strength indicators within B2B contexts : the customer's perspective. In: European Marketing Academy Conference 2018, 2018-05-29 - 2018-06-01, University of Strathclyde.

Karampela, Maria and Waehning, Nadine (2018) Too small for a too large global marketplace? An exploratory investigation into micro-firms' internationalization initiation and processes in the context of the British craft-brewing industry. In: European Marketing Academy Conference 2018, 2018-05-29 - 2018-06-01, University of Strathclyde. (In Press)

Wilson, Juliette and Karampela, Maria (2018) The craft beer sector : challenges and potentialities. In: European Marketing Academy Conference 2018, 2018-05-29 - 2018-06-01, University of Strathclyde. (In Press)

Karampela, Maria and Waehning, Nadine (2017) Local heritage – a hindrance or a catalyst for successful internationalization initiation? Empirical evidence from micro-businesses in the British craft-brewing industry. In: Consortium for International Marketing Research, 2017-06-20 - 2017-06-23.

Waehning, Nadine and Brighty, Keith and Karampela, Maria (2017) Exploring the relative importance of consumer motives when purchasing craft and premium beer, and the ignored role of intermediaries : a preliminary analysis with British consumers. In: Beeronomics 2017, 2017-06-12 - 2017-06-15.

Karampela, Maria and Waehning, Nadine (2016) Exploring the UK micro-brewing industry : factors facilitating and hindering micro-firms’ growth and internationalisation efforts. In: 2016 Academy of Marketing Science 19th World Marketing Congress, 2016-07-19 - 2016-07-23. (In Press)

Karampela, Maria and Tregear, Angela and Ansell, Jake (2014) When opposites attract : incorporating trait complementarity into the measurement of self-brand personality alignment. In: Association for Consumer Research Conference (ACR 2014), 2014-10-23 - 2014-10-26.

Karampela, Maria and Tregear, Angela (2014) The alignment of self and brand personality traits : an exploratory analysis. In: Academy of Marketing Annual Conference 2014, 2014-07-07 - 2014-07-10, Bournemouth University.

Karampela, Maria and Tregear, Angela and Ansell, Jake and Dunnett, Susan (2013) Investigating brand personality perceptions and preferences : the influence of higher-order goals. In: International Research Conference in Marketing: "Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research", 2013-09-19 - 2013-09-20, University of Edinburgh Business School, Scotland. (Unpublished)

Karampela, Maria and Tregear, Angela (2013) Investigating brand personality perceptions and preferences : the influence of values. In: Academy of Marketing Annual Conference 2013, 2013-07-08 - 2013-07-11.

Karampela, Maria (2012) Investigating the influence of values on consumers’ perceptions of brand personality. In: PhD Day in the University of Edinburgh Business School, 2012-05-18. (Unpublished)

Karampela, Maria (2011) Cross-cultural differences in decision-making process, choice and forming of relationships with brands. In: Poster Day in the University of Edinburgh Business School, 2011-11-25 - 2011-11-25. (Unpublished)

Report

WIlson, Juliette and Karampela, Maria and Danson, Mike and Dodd, Sarah (2018) Crafting Growth : Exploring the Emerging Potential & Challenges for Scotland's Craft Beer Sector. [Report]

Monograph

Marchant, Caroline and Karampela, Maria and Marshall, David (2015) Maggie's Monster Bike & Hike Event : Marketing Planning in the Charity/Not-For-Profit Sector. Case study. The Case Centre, Cranfield University, Wharley End.

Thesis

Karampela, Maria and Tregear, Angela (2015) An Investigation of Patterns of Self-Brand Personality Alignment. PhD thesis, University of Edinburgh.

Karampela, Maria and Avlonitis, George (2010) The Presence of Greek Companies in International Trade Shows : Preparation, Organization, Evaluation of Performance and Implications. Masters thesis, Athens University of Economics & Business.

This list was generated on Thu Aug 13 04:43:45 2020 BST.