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Number of items: 47.

2020

Doherty, Anne Marie and Kerrigan, Finola and Belk, Russell W. (2020) Thought leadership in marketing theory and method. European Journal of Marketing, 54 (11). pp. 2645-2649. 1. ISSN 0309-0566

Oats, Caroline and Davies, Iain (2020) Seeking sustainable futures in marketing and consumer research. European Journal of Marketing, 54 (11). pp. 2911-2939. ISSN 0309-0566

Gounaris, Spiros and Boukis, Achilles and Chryssochoidis, George (2020) Internal market orientation adoption and new service development (NSD) : gearing up the internal performance of NSD teams. European Journal of Marketing, 54 (7). pp. 1641-1674. ISSN 0309-0566

Mukendi, Amira and Davies, Iain and Glozer, Sarah and McDonagh, Pierre (2020) Sustainable fashion : current and future research directions. European Journal of Marketing, 54 (11). pp. 2873-2909. ISSN 0309-0566

Karampela, Maria and Lacka, Ewelina and McLean, Graeme (2020) "Just be there" : Social media presence, interactivity, and responsiveness, and their impact on B2B relationships. European Journal of Marketing, 54 (6). pp. 1281-1303. ISSN 0309-0566

2019

Nazifi, Amin and El-Manstrly, Dahlia and Gelbrich, Katja (2019) Customers' reactions to different organizational tactics in a service termination context. European Journal of Marketing, 54 (1). pp. 26-48. ISSN 0309-0566

Yani-de-Soriano, Mirella and Hanel, Paul and Vazquez Carrasco, Rosario and Cambra-Fierro, Jesus and Wilson, Alan and Centeno, Edgar (2019) Investigating the role of customers' perceptions of employee effort and justice in service recovery : a cross-cultural perspective. European Journal of Marketing, 53 (4). pp. 708-732. ISSN 0309-0566

2017

Hamilton, Kathleen and Alexander, Matthew (2017) Spatial, temporal and social dimensions of a ‘destination-in-motion’. European Journal of Marketing, 51 (11/12). pp. 2101-2117. ISSN 0309-0566

2016

Alexander, Matthew and Hamilton, Kathy (2016) Recapturing place identification through community heritage marketing. European Journal of Marketing, 50 (7/8). pp. 1118-1136. ISSN 0309-0566

Davies, Iain Andrew and Gutsche, Sabrina (2016) Consumer motivations for mainstream "ethical" consumption. European Journal of Marketing, 50 (7-8). pp. 1326-1347. ISSN 0309-0566

He, Hongwei and Zhu, Weichun and Gouran, Dennis and Kolo, Olivia (2016) Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment. European Journal of Marketing, 50 (1/2). pp. 236-259. ISSN 0309-0566

2015

He, Hongwei and Wang, Weiyue and Zhu, Weichun and Harris, LLoyd (2015) Service workers' job performance : the roles of personality traits, organizational identification, and customer orientation. European Journal of Marketing, 49 (11/12). ISSN 0309-0566

2014

Doherty, Anne Marie and Chen, Xiaomin and Alexander, Nicholas (2014) The franchise relationship in China : agency and institutional theory perspectives. European Journal of Marketing, 48 (9/10). pp. 1664-1689. ISSN 0309-0566

Hamilton, Kathy and Wagner, Beverly A. (2014) Commercialised nostalgia : staging consumer experiences in small businesses. European Journal of Marketing, 48 (5/6). pp. 813-832. ISSN 0309-0566

2013

Jafari, Aliakbar (2013) Book Review: 'The principles of Islamic marketing' by Baker Ahmad Alserhan. [Review]

Jafari, Aliakbar (2013) Book Review: ‘Proper Islamic Consumption: Shopping among the Malays in Modern Malaysia’ by Johan Fischer. [Review]

He, Hong-Wei and Balmer, John (2013) A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective. European Journal of Marketing, 47 (3/4). pp. 401-430. ISSN 0309-0566

2012

Papastathopoulou, Paulina and Gounaris, Spiros and Avlonitis, George (2012) The service elimination decision-making during the service life cycle : some pilot empirical evidence. European Journal of Marketing, 46 (6). pp. 844-874. ISSN 0309-0566

He, Hong-Wei (2012) Corporate identity anchors : a managerial cognition perspective. European Journal of Marketing, 46 (5). pp. 609-625. ISSN 0309-0566

Demirbag, Mehmet and Sahadev, Sunil and Kaynak, Erdener and Akgul, Aziz (2012) Modeling quality commitment in service organizations : an empirical study. European Journal of Marketing, 46 (6). pp. 790-810. ISSN 0309-0566

2011

Grant, Ian and McLeod, Charlotte and Shaw, E. (2011) Conflict and advertising planning : consequences of networking for advertising planning. European Journal of Marketing, 46 (1-2). 73 - 91. ISSN 0309-0566

Punjaisri, K. and Wilson, A.M. (2011) Internal branding process : key mechanisms, outcomes and moderating factors. European Journal of Marketing, 45 (9/10). pp. 1521-1537. ISSN 0309-0566

2010

Walsh, G. and Hassan, L.M. and Shiu, E.M.K. and Andrews, C. and Hastings, G. (2010) Segmentation in social marketing : insights from the European Union's multi-country, anti-smoking campaign. European Journal of Marketing, 44 (7/8). pp. 1140-1164. ISSN 0309-0566

Walsh, G. and Mitchell, V.W. (2010) The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction. European Journal of Marketing, 44 (6). pp. 838-859. ISSN 0309-0566

Hamilton, K.L. and Hassan, L.M. (2010) Self-concept, emotions and consumer coping : smoking across Europe. European Journal of Marketing, 44 (7/8). pp. 1101-1120. ISSN 0309-0566

Gounaris, Spiros and Vassilikopoulou, Katerina and Chatzipanagiotou, Kalliopi C. (2010) Internal-market orientation : a misconceived aspect of marketing theory. European Journal of Marketing, 44 (11/12). pp. 1667-1699. ISSN 0309-0566

He, Hong-Wei and Li, Y. (2010) Consumer evaluation of technology-based vertical brand extension. European Journal of Marketing, 44 (9-10). pp. 1366-1383. ISSN 0309-0566

Moore, Christopher and Doherty, Anne Marie and Doyle, Stephen (2010) Flagship stores as a market entry method : perspectives from luxury fashion retailing. European Journal of Marketing, 44 (1/2). pp. 139-161. ISSN 0309-0566

2008

Walsh, G. and Wunderlich, M. and Evanschitzky, H. (2008) Analysis of moderator variables: investigating the customer satisfaction-loyalty link. European Journal of Marketing, 42 (9/10). pp. 977-1004. ISSN 0309-0566

He, Hong-Wei (2008) Corporate identity/strategy interface : implications for corporate level marketing. European Journal of Marketing, 42 (1-2). pp. 10-15. ISSN 0309-0566

2007

Paliwoda, S.J. and Marinova, S. (2007) The marketing challenges within the enlarged single European market. European Journal of Marketing, 41 (3-4). pp. 233-244. ISSN 0309-0566

Downey, Hilary and Hamilton, Kathy L. and Catterall, Miriam (2007) Researching vulnerability: What about the researcher? European Journal of Marketing, 41 (7/8). pp. 734-739. ISSN 0309-0566

He, Hong-Wei and Balmer, J. (2007) Identity studies : multiple perspectives and implications for corporate-level marketing. European Journal of Marketing, 41 (7/8). pp. 765-785. ISSN 0309-0566

2006

Newholm, T. and Laing, A. and Hogg, G.M. (2006) Assumed empowerment: Consuming services in the knowledge economy. European Journal of Marketing, 40 (9-10). pp. 944-1012. ISSN 0309-0566

Doherty, Anne Marie and Alexander, Nicholas (2006) Power and control in international retail franchising. European Journal of Marketing, 40 (11/12). pp. 1292-1316. ISSN 0309-0566

2005

Dinnie, K.J. and Hogg, G.M. (2005) Nation branding: meeting the challenge of encapsulation. European Journal of Marketing.

Avlonitis, George and Idounas, Kostis and Gounaris, Spiros (2005) Pricing objectives over the service life cycle : some empirical evidence. European Journal of Marketing, 39 (5/6). pp. 696-714. ISSN 0309-0566

2004

Gounaris, Spiros and Avlonitis, George and Papastathopoulou, Paulina (2004) Managing the firms’ behaviour through market orientation development. European Journal of Marketing, 38 (11/12). pp. 1481-1508. ISSN 0309-0566

Doherty, Anne Marie (2004) Fashion marketing - building the research agenda. European Journal of Marketing, 38 (7 spec). pp. 744-748. ISSN 0309-0566

Doherty, Anne Marie and Alexander, Nicholas (2004) Relationship development in international retail franchising : case study evidence from the UK fashion sector. European Journal of Marketing, 38 (9/10). pp. 1215-1235. ISSN 0309-0566

2003

Shaw, D. and Shiu, E.M.K. (2003) Ethics in consumer choice: a multivariate modelling approach. European Journal of Marketing, 37 (10). pp. 1485-1498. ISSN 0309-0566

2002

Foxhall, G. and Laing, S.A. and Lewis, B. and Hogg, G.M. (2002) Predicting a diverse future: Directions and issues in the marketing of services. European Journal of Marketing, 36 (4). pp. 479-494. ISSN 0309-0566

2001

Wilson, Alan M. (2001) Understanding organisational culture and the implications for corporate marketing. European Journal of Marketing, 35 (3/4). pp. 353-367. ISSN 0309-0566

Ibeh, K.I.N. and Young, S. (2001) Exporting as an entrepreneurial act - an empirical study of Nigerian firms. European Journal of Marketing, 35 (5). pp. 566-586. ISSN 0309-0566

Athanasopoulos, Andreas and Gounaris, Spiros and Stathakopoulos, Vlasis (2001) Behavioural responses to customer satisfaction : an empirical study. European Journal of Marketing, 35 (5). pp. 687-707. ISSN 0309-0566

1999

Avlonitis, George and Gounaris, Spiros (1999) Marketing orientation and its determinants : an empirical analysis. European Journal of Marketing, 33 (11/12). pp. 1003-37. ISSN 0309-0566

1981

Jones, Sue and Eden, Colin (1981) Modelling in marketing : explicating subjective knowledge. European Journal of Marketing, 15 (7). pp. 3-11. ISSN 0309-0566

This list was generated on Wed Apr 21 08:13:55 2021 BST.