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2017

Lin, Chieh-Peng and He, Hongwei and Baruch, Yehuda and Ashforth, Blake E. (2017) The effect of team affective tone on team performance : the roles of team identification and team cooperation. Human Resource Management, 56 (6). pp. 931-952. ISSN 0090-4848

2016

Lacka, Ewelina and Wong, T. C. and He, Hongwei (2016) Balancing service productivity by the means of digital technologies. In: 23rd EurOMA, 2016-06-17 - 2016-06-22, Norway.

He, Hongwei and Harris, LLoyd C. and Wang, Weiyue and Haider, Kamran (2016) Brand identity and online self-customisation usefulness perception. Journal of Marketing Management. ISSN 0267-257X

Bui, Hong T. M. and Baruch, Yehuda and Chau, Vinh S. and He, Hongwei (2016) Team learning : the missing construct from a cross-cultural examination of higher education. Asia Pacific Journal of Management, 33 (1). pp. 29-51. ISSN 0217-4561

He, Hongwei and Zhu, Weichun and Gouran, Dennis and Kolo, Olivia (2016) Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment. European Journal of Marketing, 50 (1/2). pp. 236-259. ISSN 0309-0566

2015

Zhu, Weichun and He, Hongwei and Treviño, Linda K. and Chao, Melody M. and Wang, Weiyue (2015) Ethical leadership and follower voice and performance : the role of follower identifications and entity morality beliefs. Leadership Quarterly, 26 (5). 702–718. ISSN 1048-9843

Krishna, Rajesh and He, Hongwei (2015) Managing team innovation in the research and development (R&D) organization : critical determinants of team effectiveness. Therapeutic Innovation & Regulatory Science, 49 (6). pp. 877-885. ISSN 2164-9200

He, Hongwei and Wang, Weiyue and Zhu, Weichun and Harris, LLoyd (2015) Service workers' job performance : the roles of personality traits, organizational identification, and customer orientation. European Journal of Marketing, 49 (11/12). ISSN 0309-0566

Zhu, Weichun and He, Hongwei and Law, Kenneth S. and Farh, Jiing Lih (2015) Editorial : taking an indigenous approach to study organizational behavior in China. Journal of Organizational Behavior, 36 (5). 613 – 620. ISSN 0894-3796

Brammer, Stephen and He, Hongwei and Mellahi, Kamel (2015) Corporate social responsibility, employee organizational identification, and creative effort : the moderating impact of corporate ability. Group and Organization Management, 40 (3). pp. 323-352. ISSN 1059-6011

2014

He, Hongwei and Baruch, Yehuda and Lin, Chieh-Peng (2014) Modeling team knowledge sharing and team flexibility : the role of within-team competition. Human Relations, 67 (8). pp. 947-978. ISSN 0018-7267

He, Hongwei and Zhu, W and Zheng, X (2014) Procedural justice and employee engagement : roles of organizational identification and moral identity centrality. Journal of Business Ethics, 122 (4). pp. 681-695. ISSN 0167-4544

He, Hongwei and Pham, Quoc Hung and Baruch, Yehuda and Zhu, Weichun (2014) Perceived organizational support and organizational identification : joint moderating effects of employee exchange ideology and employee investment. International Journal of Human Resource Management, 25 (20). 2772–2795. ISSN 0958-5192

He, Hongwei and Harris, Lloyd (2014) Moral disengagement of hotel guest negative WOM : moral identity centrality, moral awareness, and anger. Annals of Tourism Research, 45. 132–151. ISSN 0160-7383

2013

He, Hong-Wei and Brown, Andrew (2013) Organizational identity and identification : state of the art and future directions. Group and Organization Management, 38 (1). pp. 3-35. ISSN 1059-6011

Wang, W. and He, Hong-Wei and Li, Y. (2013) Animosity and willingness to buy foreign products : moderating factors in decision-making of Chinese consumers. Asia Pacific Business Review, 19 (1). pp. 32-52. ISSN 1360-2381

Li, Y. and He, Hong-Wei (2013) Evaluation of international brand alliances : Brand order and consumer ethnocentrism. Journal of Business Research, 66 (1). pp. 89-97. ISSN 0148-2963

He, Hong-Wei and Balmer, John (2013) A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective. European Journal of Marketing, 47 (3/4). pp. 401-430. ISSN 0309-0566

2012

Chan, R. Y. K. and He, Hong-Wei and Chan, H.K. and Wang, W. Y. C. (2012) Environmental orientation and corporate performance : The mediation mechanism of green supply chain management and moderating effect of competitive intensity. Industrial Marketing Management, 41 (4). pp. 621-630. ISSN 0019-8501

Chan, H.K. and He, Hong-Wei and Wang, W.Y.C. (2012) Green marketing and its impact on supply chain management in industrial markets. Industrial Marketing Management, 41 (4). pp. 557-562. ISSN 0019-8501

He, Hongwei and Li, Yan and Harris, Lloyd (2012) Social identity perspective on brand loyalty. Journal of Business Research, 65 (5). pp. 648-657. ISSN 0148-2963

He, Hong-Wei (2012) Corporate identity anchors : a managerial cognition perspective. European Journal of Marketing, 46 (5). pp. 609-625. ISSN 0309-0566

2011

He, Hong-Wei and Li, Y. (2011) CSR and service brand : the mediating effect of brand identification and moderating effect of service quality. Journal of Business Ethics, 100 (4). pp. 673-688. ISSN 0167-4544

He, Hong-Wei and Li, Y. (2011) Key service drivers for high-tech service brand equity : the mediating role of overall service quality and perceived value. Journal of Marketing Management, 27 (1-2). pp. 77-99. ISSN 0267-257X

2010

He, Hong-Wei and Li, Y. (2010) Consumer evaluation of technology-based vertical brand extension. European Journal of Marketing, 44 (9-10). pp. 1366-1383. ISSN 0309-0566

Ali, S. and Peters, L.D. and He, Hong-Wei and Lettice, F. (2010) Market based organizational learning, dynamic, and substantive capabilities : an integrative framework. Journal of Strategic Marketing, 18 (5). pp. 363-377. ISSN 0965-254X

He, Hong-Wei and Baruch, Y. (2010) Organisational identity and legitimacy under major environmental changes : tales of two UK building societies. British Journal of Management, 21 (1). pp. 44-62. ISSN 1045-3172

2009

He, Hong-Wei and Mukherjee, A. (2009) Corporate identity and consumer marketing: a process model and research agenda. Journal of Marketing Communications, 15 (1). pp. 1-16. ISSN 1352-7266

He, Hong-Wei and Baruch, Y. (2009) Transforming organizational identity under institutional change. Journal of Organizational Change Management, 22 (6). pp. 575-599. ISSN 0953-4814

2008

Mukherjee, A. and He, Hong-Wei (2008) Company identity and marketing : an integrative framework. Journal of Marketing Theory and Practice, 16 (2). pp. 111-125. ISSN 1069-6679

He, Hong-Wei (2008) Corporate identity/strategy interface : implications for corporate level marketing. European Journal of Marketing, 42 (1-2). pp. 10-15. ISSN 0309-0566

2007

He, Hong-Wei and Mukherjee, A. (2007) I am, ergo I shop : does store image congruity explain shopping behaviour of Chinese consumers? Journal of Marketing Management, 23 (5-6). pp. 443-460. ISSN 0267-257X

He, Hong-Wei and Balmer, J. (2007) Identity studies : multiple perspectives and implications for corporate-level marketing. European Journal of Marketing, 41 (7/8). pp. 765-785. ISSN 0309-0566

He, Hong-Wei and Balmer, J. (2007) Perceived corporate identity/strategy dissonance : triggers and managerial responses. Journal of General Management, 33 (1). pp. 71-91. ISSN 0306-3070

2006

He, Hong-Wei and Balmer, John (2006) Alliance brands : building corporate brands through strategic alliances? Journal of Brand Management, 13 (4/5). pp. 242-256. ISSN 1350-231X

2005

He, Hong-Wei and Balmer, John (2005) The saliency and significance of generic identity : an exploratory study of UK building societies. International Journal of Bank Marketing, 23 (4). pp. 334-348. ISSN 0265-2323