Browse by Journal or other publication

2013

Centeno, Edgar and Hart, Susan and Dinnie, Keith (2013) The five phases of SME brand building. Journal of Brand Management, 20 (6). pp. 445-457. ISSN 1350-231X

2008

Hynes, N. (2008) Why colour matters: the importance of colour in corporate visual identity. Journal of Brand Management.

Vrontis, Demetris and Paliwoda, Stanley J. (2008) Branding and the Cyprus wine industry. Journal of Brand Management, 16 (3). pp. 145-159.

2007

Punjaisri, K. and Wilson, A.M. (2007) The role of internal branding in the delivery of employee brand promise. Journal of Brand Management, 15 (1). pp. 57-70.

2006

He, Hong-Wei and Balmer, John (2006) Alliance brands : building corporate brands through strategic alliances? Journal of Brand Management, 13 (4/5). pp. 242-256. ISSN 1350-231X

2005

Ibeh, Kevin I.N. and Luo, Yin and Dinnie, Keith J. (2005) E-branding strategies of internet companies: Some preliminary insights from the UK. Journal of Brand Management, 12 (5). pp. 355-373.

2004

Gounaris, Spiros and Stathakopoulos, Vlasis (2004) Antecedents and consequences of brand loyalty : an empirical study. Journal of Brand Management, 11 (4). pp. 283-306. ISSN 1350-231X

Chen, J. and Paliwoda, S.J. (2004) The influence of the company name in consumer variety seeking. Journal of Brand Management, 11 (3). pp. 219-231.