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Centeno, Edgar and Hart, Susan and Dinnie, Keith (2013) The five phases of SME brand building. Journal of Brand Management, 20 (6). pp. 445-457. ISSN 1350-231X
Vrontis, Demetris and Paliwoda, Stanley J. (2008) Branding and the Cyprus wine industry. Journal of Brand Management, 16 (3). pp. 145-159.
Punjaisri, K. and Wilson, A.M. (2007) The role of internal branding in the delivery of employee brand promise. Journal of Brand Management, 15 (1). pp. 57-70.
He, Hong-Wei and Balmer, John (2006) Alliance brands : building corporate brands through strategic alliances? Journal of Brand Management, 13 (4/5). pp. 242-256. ISSN 1350-231X
Ibeh, Kevin I.N. and Luo, Yin and Dinnie, Keith J. (2005) E-branding strategies of internet companies: Some preliminary insights from the UK. Journal of Brand Management, 12 (5). pp. 355-373.
Gounaris, Spiros and Stathakopoulos, Vlasis (2004) Antecedents and consequences of brand loyalty : an empirical study. Journal of Brand Management, 11 (4). pp. 283-306. ISSN 1350-231X
Chen, J. and Paliwoda, S.J. (2004) The influence of the company name in consumer variety seeking. Journal of Brand Management, 11 (3). pp. 219-231.