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Open Access research that pioneers intelligent infrastructure

Strathprints makes available scholarly Open Access content by researchers in the Department of Civil & Environmental Engineering, based within the Faculty of Engineering.

Civil & Environmental Engineering hosts the Centre for Intelligent Infrastructure which harnesses techniques from a variety of sciences and engineering in order to solve problems surrounding safety and resilience of structures supporting energy generation, waste storage, transportation and urban infrastructure. The wider Department also demonstrates specialisms in ground engineering and energy geosciences, as well as environmental sustainability.

Explore the Open Access research of Civil & Environmental Engineering. Or explore all of Strathclyde's Open Access research...

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Group by: Publication Date | Item type | No Grouping
Jump to: 2016 | 2011 | 2009 | 2008 | 2007
Number of items: 7.

2016

Punjaisri, Khanyapuss and Wilson, Alan; Balmer, J.M.T. and Powell, S.M. and Kernstock, J. and Brexendorf, T., eds. (2016) The role of internal branding in the delivery of employee brand promise. In: Advances in Corporate Branding. Palgrave Macmillan, London, pp. 91-108. ISBN 9781352000078

2011

Punjaisri, K. and Wilson, A.M. (2011) Internal branding process : key mechanisms, outcomes and moderating factors. European Journal of Marketing, 45 (9/10). pp. 1521-1537. ISSN 0309-0566

2009

Punjaisri, K. and Evanschitzky, H. and Wilson, A. (2009) Internal branding : an enabler of employees' brand-supporting behaviours. Journal of Service Management, 20 (2). pp. 209-226. ISSN 1757-5818

Punjaisri, K. and Wilson, A.M. and Evanschitzky, H. (2009) Internal branding to influence employees' brand promise delivery: a case study in Thailand. Journal of Service Management, 20 (5). pp. 561-579. ISSN 1757-5818

2008

Punjaisr, Khanyapuss and Wilson, Alan and Evanschitzky, Heiner (2008) Exploring the influences of internal branding on employees' brand promise delivery: Implications for strenthening the customer-brand relationships. Journal of Relationship Marketing, 7 (4). pp. 407-424. ISSN 1533-2667

Punjaisri, K. and Wilson, A.M. (2008) Internal branding as a tool to ensure the employees' brand promise delivery. In: International Conference on Management and Marketing Sciences, 2008-05-23 - 2008-05-25.

2007

Punjaisri, K. and Wilson, A.M. (2007) The role of internal branding in the delivery of employee brand promise. Journal of Brand Management, 15 (1). pp. 57-70.

This list was generated on Sat Jan 23 18:22:56 2021 GMT.