Picture of cyber-style head against binary code

Powering innovation in artificial intelligence with Open Access research...

Artificial intelligence (AI) and machine learning (ML) together represent a research frontier with a wide variety of discipline specific applications. At Strathclyde researchers in Computer & Information Sciences are exploring improved AI planning models to enable improved decision making by automous agents. Meanwhile, research conducted by the Aerospace Centre of Excellence is using AI and computational techniques to optimize the efficacy of certain astronautic applications. This includes 'global trajectory optimization' to aircraft and spacecraft design, from the planning and scheduling for autonomous vehicles to the synthesis of robust controllers for airplanes or satellites.

AI is also transforming the research agenda within Finance, where researchers are exploring the potential of AI and machine learning in evaluating banking risks and in new, emerging aspects of FinTech.

Explore some of this Open Access research from Computer & Information Sciences, Aerospace Centre of Excellence and Finance. Or explore all of Strathclyde's Open Access research...

Browse by Author or creator

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Publication Date | Item type | No Grouping
Jump to: 2016 | 2011 | 2009 | 2008 | 2007
Number of items: 7.

2016

Punjaisri, Khanyapuss and Wilson, Alan; Balmer, J.M.T. and Powell, S.M. and Kernstock, J. and Brexendorf, T., eds. (2016) The role of internal branding in the delivery of employee brand promise. In: Advances in Corporate Branding. Palgrave Macmillan, London, pp. 91-108. ISBN 9781352000078

2011

Punjaisri, K. and Wilson, A.M. (2011) Internal branding process : key mechanisms, outcomes and moderating factors. European Journal of Marketing, 45 (9/10). pp. 1521-1537. ISSN 0309-0566

2009

Punjaisri, K. and Evanschitzky, H. and Wilson, A. (2009) Internal branding : an enabler of employees' brand-supporting behaviours. Journal of Service Management, 20 (2). pp. 209-226. ISSN 1757-5818

Punjaisri, K. and Wilson, A.M. and Evanschitzky, H. (2009) Internal branding to influence employees' brand promise delivery: a case study in Thailand. Journal of Service Management, 20 (5). pp. 561-579. ISSN 1757-5818

2008

Punjaisr, Khanyapuss and Wilson, Alan and Evanschitzky, Heiner (2008) Exploring the influences of internal branding on employees' brand promise delivery: Implications for strenthening the customer-brand relationships. Journal of Relationship Marketing, 7 (4). pp. 407-424. ISSN 1533-2667

Punjaisri, K. and Wilson, A.M. (2008) Internal branding as a tool to ensure the employees' brand promise delivery. In: International Conference on Management and Marketing Sciences, 2008-05-23 - 2008-05-25.

2007

Punjaisri, K. and Wilson, A.M. (2007) The role of internal branding in the delivery of employee brand promise. Journal of Brand Management, 15 (1). pp. 57-70.

This list was generated on Tue Aug 4 19:54:43 2020 BST.