Picture of a satellite in orbit.

Open Access research that solves space system engineering problems...

Strathprints makes available scholarly Open Access content by scholars in the Departments of Mechanical & Aerospace Engineering, Electronic & Electrical Engineering, and Design, Manufacturing & Engineering Management -- all active in the areas of space systems engineering, space mechatronics, aerospace and astronautical engineering. This spans a wide variety of topics such as nano-satellites, self-assembling spacecraft, robotics, flightpath mechanics, orbital dynamics, trajectory design and optimization, autonomous navigation and planning -- and with almost all research outputs openly available through Strathprints.

Explore the Open Access research of the Mechanical & Aerospace Engineering, Electronic & Electrical Engineering, and Design, Manufacturing & Engineering Management. Or explore all of Strathclyde's Open Access research...

Browse by Author or creator

Group by: Publication Date | Item type | No Grouping
Jump to: 2016 | 2011 | 2009 | 2008 | 2007
Number of items: 7.

2016

Punjaisri, Khanyapuss and Wilson, Alan; Balmer, J.M.T. and Powell, S.M. and Kernstock, J. and Brexendorf, T., eds. (2016) The role of internal branding in the delivery of employee brand promise. In: Advances in Corporate Branding. Palgrave Macmillan, London, pp. 91-108. ISBN 9781352000078

2011

Punjaisri, K. and Wilson, A.M. (2011) Internal branding process : key mechanisms, outcomes and moderating factors. European Journal of Marketing, 45 (9/10). pp. 1521-1537. ISSN 0309-0566

2009

Punjaisri, K. and Evanschitzky, H. and Wilson, A. (2009) Internal branding : an enabler of employees' brand-supporting behaviours. Journal of Service Management, 20 (2). pp. 209-226. ISSN 1757-5818

Punjaisri, K. and Wilson, A.M. and Evanschitzky, H. (2009) Internal branding to influence employees' brand promise delivery: a case study in Thailand. Journal of Service Management, 20 (5). pp. 561-579. ISSN 1757-5818

2008

Punjaisr, Khanyapuss and Wilson, Alan and Evanschitzky, Heiner (2008) Exploring the influences of internal branding on employees' brand promise delivery: Implications for strenthening the customer-brand relationships. Journal of Relationship Marketing, 7 (4). pp. 407-424. ISSN 1533-2667

Punjaisri, K. and Wilson, A.M. (2008) Internal branding as a tool to ensure the employees' brand promise delivery. In: International Conference on Management and Marketing Sciences, 2008-05-23 - 2008-05-25.

2007

Punjaisri, K. and Wilson, A.M. (2007) The role of internal branding in the delivery of employee brand promise. Journal of Brand Management, 15 (1). pp. 57-70.

This list was generated on Thu Apr 15 08:38:58 2021 BST.