Internal branding as a tool to ensure the employees' brand promise delivery
Tools
Punjaisri, K. and Wilson, A.M. (2008) Internal branding as a tool to ensure the employees' brand promise delivery. In: International Conference on Management and Marketing Sciences, 2008-05-23 - 2008-05-25.
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The purpose of this paper is to understand the internal branding process from the perspective of service providers in Thailand. It will reveal the key internal branding mechanisms and empirically assess the relationship between internal branding and employees' brand attitudes and performance.
ORCID iDs
Punjaisri, K. and Wilson, A.M. ORCID: https://orcid.org/0000-0002-5491-1876;-
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Item type: Conference or Workshop Item(Paper) ID code: 15868 Dates: DateEvent23 May 2008PublishedNotes: Also published in Journal of Service Management, 20 (5). pp. 561-579 Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Social Sciences (General)Department: Strathclyde Business School > Marketing Depositing user: Mrs Jan Whiteford Date deposited: 05 Mar 2010 20:06 Last modified: 11 Nov 2024 16:22 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/15868
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