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Open Access research that responds to the COVID-19 pandemic...

Strathprints makes available scholarly Open Access content seeking to respond to the medical, scientific, economic and social emergencies arising from the COVID-19 pandemic. Researchers from across the Faculties of Science, Engineering, Business and the Humanities, Arts & Social Sciences (HaSS) are all contributing to improved human understanding of -- or solutions to -- the issues surrounding management of the pandemic and the post-pandemic recovery.

Explore COVID-19 related Open Access research. Or explore all of Strathclyde's Open Access research...

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Group by: Publication Date | Item type | No Grouping
Jump to: 2009 | 2008 | 2007 | 2006
Number of items: 7.

2009

Caemmerer, B. and Banerjee, M. (2009) Understanding service relationship management in the private and the public sector. Journal of Relationship Marketing, 8 (1). pp. 68-79. ISSN 1533-2667

2008

Punjaisr, Khanyapuss and Wilson, Alan and Evanschitzky, Heiner (2008) Exploring the influences of internal branding on employees' brand promise delivery: Implications for strenthening the customer-brand relationships. Journal of Relationship Marketing, 7 (4). pp. 407-424. ISSN 1533-2667

Evanschitzky, Heiner and Iyer, Gopalkrishnan R. and Caemmerer, Barbara (2008) Dimensions of satisfaction in retail settings: a research note. Journal of Relationship Marketing, 7 (3). pp. 275-285. ISSN 1533-2667

Sharma, A. and Iyer, G.R. and Evanschitzky, H. (2008) Personal selling of high technology products : the solutions selling imperative. Journal of Relationship Marketing, 7 (3). pp. 287-308.

2007

Gounaris, Spiros and Tzempelikos, Nektarios and Chatzipanagioti, Kalliopi (2007) The relationships of customer-perceived value, satisfaction, loyalty and behavioral intentions. Journal of Relationship Marketing, 6 (1). pp. 63-87. ISSN 1533-2667

2006

Evanschitzky, H. and van Wangenheim, F. (2006) Customer value based entry decision in international markets. Journal of Relationship Marketing, 5 (1). pp. 79-91. ISSN 1533-2667

Harker, M.J. (2006) Realpolitik: consumer morality and emotions in marketing relationships. Journal of Relationship Marketing. ISSN 1533-2667

This list was generated on Wed Jun 23 13:15:15 2021 BST.