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2024

Harker, Michael John and Roman-Kamphaus, Urszula (2024) He Left Them on the Beaches : Political Advertising and Opinion Research, AI, and the Catching up Regulation has to do. Case study. University of Strathclyde, Glasgow.

2021

Harker, Michael John and Paddison, Andrew; Brennan, Ross and Vos, Lynn, eds. (2021) The marketing curriculum. In: Teaching Marketing. Elgar Guides to Teaching . Edward Elgar Publishing, Cheltenham, pp. 75-102. ISBN 9781789907889

2019

Armstrong, Gary and Kotler, Philip and Harker, Michael and Brennan, Ross (2019) Marketing : An Introduction. Pearson Prentice-Hall, London, London. ISBN 9781292200309

2018

Schellenberg, Michael and Harker, Michael and Jafari, Aliakbar (2018) International market entry mode : a systematic literature review. Journal of Strategic Marketing, 26 (7). pp. 601-627. ISSN 0965-254X

Harker, Michael and Wilson, Juliette and Murdy, Samantha and Evanschitzky, Heiner and Stringfellow, Lindsay (2018) Appraising research methods for training for marketing. In: EMAC 2018, 2018-05-29 - 2018-06-01, University of Strathclyde.

2015

Harker, Michael and Brennan, Ross and Kotler, Philip and Armstrong, Gary (2015) Marketing : An Introduction. Pearson Prentice-Hall, London, Harlow. (In Press)

Harker, Michael and Hynes, Niki and Caemmerer, Barbara (2015) Management education by the French Grandes Ecoles de Commerce. Academy of Management Learning and Education. ISSN 1537-260X (In Press)

Lam, Wing and Harker, Michael J. (2015) Marketing and entrepreneurship : an integrated view from the entrepreneur's perspective. International Small Business Journal, 33 (3). pp. 321-348. ISSN 0266-2426

Giannakis, Damianos and Harker, Michael J and Baum, Tom (2015) Human resource management, services and relationship marketing : the potential for cross-fertilisation. Journal of Strategic Marketing. ISSN 0965-254X

2014

Harker, Michael and Vos, Lynn (2014) Undergraduate marketing education in the UK. In: 47th Academy of Marketing Conference, 2014-07-07 - 2014-07-10, Bournemouth University.

Harker, Michael and Dennis, June (2014) When is a dissertation not a dissertation? In: 47th Academy of Marketing Conference, 2014-07-07 - 2014-07-10, Bournemouth University.

Giannakis, Damianos and Harker, Michael J. (2014) Strategic alignment between relationship marketing and human resource management in financial services organizations. Journal of Strategic Marketing, 22 (5). pp. 396-419. ISSN 0965-254X

Harker, Michael (2014) Undergraduate Marketing Education in the UK : Final Report. Academy of Marketing. (In Press)

2013

Harker, Michael and Caemmerer, Barbara and Hynes, Niki (2013) French Marketing Education. In: UNSPECIFIED.

2012

Armstrong, Gary and Kotler, Philip and Harker, Michael and Brennan, Ross (2012) Marketing : An Introduction. Pearson Prentice-Hall, London, London. ISBN 9780273762607

2011

Giannakis, Damian and Harker, Michael (2011) Aligning relationship marketing with HRM strategy. In: 18th International Conference on Recent Advances in Retailing and Services Science, 2011-07-15 - 2011-07-18.

Harker, Michael and Taheri, Babak (2011) Marketing applications: from Angry Birds to happy marketers. In: Academy of Marketing Conference 2011, 2011-07-05 - 2011-07-07.

Harker, Michael and Brennan, Ross (2011) The strategy and tactics of cases in marketing education. In: World Marketing Congress 2011, 2011-07-20 - 2011-07-23.

Harker, Michael and Kotler, Philip and Armstrong, Gary and Merino, Maria and Pintado, Teresa and Juan, Jose and Brennan, Ross (2011) Introducción al marketing 3e. Pearson Espana. ISBN 9788483226766

2010

Harker, M.J. (2010) Steam Powered Marketing. In: AM2010 Doctoral Colloquium, 2010-07-05 - 2010-07-06.

2009

Armstrong, G. and Kotler, P. and Harker, M.J. and Brennan, R. (2009) Marketing: An Introduction. Pearson Prentice-Hall, London, Harlow, United Kingdom. ISBN 9780273713951

Lam, W. and Harker, M.J.; Kocak, Akin, ed. (2009) The role of marketing in entrepreneurship: the entrepreneurs' perspective. In: International Conference on Markets, Marketing & Entrepreneurship, 2009-04-06 - 2009-04-09.

2008

Lam, W. and Harker, M.J. (2008) Understanding Chinese family business from a social constructionist view. In: 1st Asian Management and Entrepreneurship Workshop, 2008-12-01 - 2008-12-02. (Unpublished)

Lam, W. and Harker, M.J. (2008) Researching family business succession: A longitudinal study. In: Institute for Small Business & Entrepreneurship (ISBE) 31st National Conference, 2008-11-04 - 2008-11-07. (Unpublished)

Lam, W. and Harker, M.J. (2008) Making sense of the process of creating and 'reproducing' Chinese family business. In: Academy of Innovation and Entrepreneurship Anuual Conference, 2008-03-27 - 2008-03-29. (Unpublished)

Harker, M.J. and Thomas, M.J. and Crosier, K. and Brennan, R. (2008) Marketing intelligence and planning: past, present and future. Marketing Intelligence and Planning, 26 (1). pp. 7-10. ISSN 0263-4503

Centeno, E. and Harker, M.J. and Ibrahim, E.E.B. and Wang, L.W. (2008) What is postgraduate marketing education for? observations from the UK. European Business Review, 20 (6). pp. 547-566. ISSN 0955-534X

2007

Harker, M.J. and Bennan, R. and Ward, J. and Fierro, J. (2007) The teaching and learning of relationship marketing. In: 36th EMAC Annual Conference 2007, 2007-05-22 - 2007-05-25, Reykjavik University.

2006

Egan, J. and Harker, M.J. (2006) The past, present and future of relationship marketing. Journal of Marketing Management, 22 (1). pp. 215-242. ISSN 0267-257X

Harker, M.J. (2006) Full wallets: the customer perspective on loyalty cards. Journal of Consumer Behaviour. ISSN 1472-0817

Stringfellow, Lindsay and Ennis, Sean and Brennan, Ross and Harker, Michael John (2006) Mind the gap: the relevance of marketing education to marketing practice. Marketing Intelligence and Planning, 24 (3). pp. 245-256. ISSN 0263-4503

Harker, M.J. (2006) Realpolitik: consumer morality and emotions in marketing relationships. Journal of Relationship Marketing. ISSN 1533-2667

2005

Egan, J. and Harker, M.J. (2005) Relationship marketing. Sage Library in Business Management . Sage, United Kingdom. ISBN 1412908663

Harker, M.J.; Harker, M.J. and Egan, J., eds. (2005) Relationship marketing defined? In: Relationship Marketing. Sage, United Kingdom. ISBN 1412908663

2004

Harker, M.J. (2004) Lenses and mirrors : the customer perspective on part-time marketers. Marketing Intelligence and Planning, 22 (6). pp. 663-672. ISSN 0263-4503

2003

Brennan, R. and Harker, M.J. (2003) E-marketing action. Marketing Review, 3 (4). pp. 419-431. ISSN 1469-347X

2002

Harker, M.J. (2002) Lingua franca. Journal of Customer Behaviour, 1 (2). pp. 195-214. ISSN 1475-3928

1999

Harker, Michael John (1999) Relationship marketing defined? An examination of current relationship marketing definitions. Marketing Intelligence and Planning, 17 (1). pp. 13-20. ISSN 0263-4503