Marketing : An Introduction
Armstrong, Gary and Kotler, Philip and Harker, Michael and Brennan, Ross (2019) Marketing : An Introduction. Pearson Prentice-Hall, London, London. ISBN 9781292200309
Full text not available in this repository.Abstract
Marketing: An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from Europe, the Middle East and Asia.
| Creators(s): |
Armstrong, Gary, Kotler, Philip, Harker, Michael  ORCID: https://orcid.org/0000-0002-5707-3775 and Brennan, Ross;
| Item type: | Book |
|---|---|
| ID code: | 73405 |
| Keywords: | marketing concepts, value for customers, brand creation, brand management, Marketing. Distribution of products, Marketing |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 30 Jul 2020 15:58 |
| Last modified: | 25 Nov 2020 03:53 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/73405 |
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