Marketing : An Introduction

Armstrong, Gary and Kotler, Philip and Harker, Michael and Brennan, Ross (2019) Marketing : An Introduction. Pearson Prentice-Hall, London, London. ISBN 9781292200309

Abstract

Marketing: An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from Europe, the Middle East and Asia.

ORCID iDs

Harker, Michael ORCID: https://orcid.org/0000-0002-5707-3775

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• Item metadata

  Item type:	Book
  ID code:	73405
  Dates:	Date Event 11 April 2019 Published
  Keywords:	marketing concepts, value for customers, brand creation, brand management, Marketing. Distribution of products, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	30 Jul 2020 15:58
  Last modified:	18 Jan 2023 11:59
  Related URLs:	Publisher
  URI:	https://strathprints.strath.ac.uk/id/eprint/73405