Marketing : An Introduction

Armstrong, Gary and Kotler, Philip and Harker, Michael and Brennan, Ross (2019) Marketing : An Introduction. Pearson Prentice-Hall, London, London. ISBN 9781292200309

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Abstract

Marketing: An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from Europe, the Middle East and Asia.

ORCID iDs

Armstrong, Gary, Kotler, Philip, Harker, Michael

and Brennan, Ross;

Item metadata

Item type:	Book
ID code:	73405
Dates:	Date Event 11 April 2019 Published
Keywords:	marketing concepts, value for customers, brand creation, brand management, Marketing. Distribution of products, Marketing
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	30 Jul 2020 15:58
Last modified:	26 May 2021 00:53
Related URLs:	Publisher
URI:	https://strathprints.strath.ac.uk/id/eprint/73405

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