The role of marketing in entrepreneurship: the entrepreneurs' perspective

Lam, W. and Harker, M.J.; Kocak, Akin, ed. (2009) The role of marketing in entrepreneurship: the entrepreneurs' perspective. In: International Conference on Markets, Marketing & Entrepreneurship, 2009-04-06 - 2009-04-09.

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Abstract

Focuses on the role that marketing plays in entrepeneurship.