The role of marketing in entrepreneurship: the entrepreneurs' perspective

Lam, W. and Harker, M.J.; Kocak, Akin, ed. (2009) The role of marketing in entrepreneurship: the entrepreneurs' perspective. In: International Conference on Markets, Marketing & Entrepreneurship, 2009-04-06 - 2009-04-09.

Abstract

Focuses on the role that marketing plays in entrepeneurship.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	15831
  Dates:	Date Event 2009 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	04 Mar 2010 14:06
  Last modified:	09 Apr 2024 05:19
  URI:	https://strathprints.strath.ac.uk/id/eprint/15831