The strategy and tactics of cases in marketing education
Harker, Michael and Brennan, Ross (2011) The strategy and tactics of cases in marketing education. In: World Marketing Congress 2011, 2011-07-20 - 2011-07-23.
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To what degree have you considered your use of cases within your teaching? This paper suggests more and better planning and organisation at all levels from the individual and tactical through to the programme, group and academy is required if the method is to be used more effectively. It contains suggestions and criteria by which such planning and decision making could be carried out, before reflecting on the value possible in producing case studies as a useful by-product of research projects large and small.
| Author(s): | Harker, Michael  ORCID: https://orcid.org/0000-0002-5707-3775 and Brennan, Ross | Item type: | Conference or Workshop Item(Paper) |
|---|---|
| ID code: | 35844 |
| Keywords: | marketing , marketing education, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 12 Nov 2011 10:43 |
| Last modified: | 16 Jan 2020 01:50 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/35844 |
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