The strategy and tactics of cases in marketing education

Harker, Michael and Brennan, Ross (2011) The strategy and tactics of cases in marketing education. In: World Marketing Congress 2011, 2011-07-20 - 2011-07-23.

Abstract

To what degree have you considered your use of cases within your teaching? This paper suggests more and better planning and organisation at all levels from the individual and tactical through to the programme, group and academy is required if the method is to be used more effectively. It contains suggestions and criteria by which such planning and decision making could be carried out, before reflecting on the value possible in producing case studies as a useful by-product of research projects large and small.

ORCID iDs

Harker, Michael ORCID: https://orcid.org/0000-0002-5707-3775

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	35844
  Dates:	Date Event July 2011 Published
  Keywords:	marketing , marketing education, Marketing. Distribution of products
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	12 Nov 2011 10:43
  Last modified:	18 Jan 2023 13:07
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/35844