Marketing and entrepreneurship : an integrated view from the entrepreneur's perspective

Lam, Wing and Harker, Michael J. (2015) Marketing and entrepreneurship : an integrated view from the entrepreneur's perspective. International Small Business Journal, 33 (3). pp. 321-348. ISSN 0266-2426 (https://doi.org/10.1177/0266242613496443)

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Abstract

This article explores the role and significance of marketing in the entrepreneurial process. Utilising an 11-year longitudinal study, supported by a context-rich interpretive approach, the interrelationship between marketing and entrepreneurship at different stages of the business life cycle are examined. Under an effectuation and enactment framework, entrepreneurship is neither ends-driven nor means-driven, but a consequence of the interplay between actors and social context through ongoing enactment. As the ‘joint core actors of the business’, entrepreneurs actively interact with their customers in shaping the marketing activities of the business to meet their ends.

ORCID iDs

Lam, Wing and Harker, Michael J. ORCID logoORCID: https://orcid.org/0000-0002-5707-3775;
  • Item type:Article
    ID code:44353
    Dates:
    Date
    Event
    1 May 2015
    Published
    28 August 2013
    Published Online
    Keywords:entrepreneurship, entrepreneurial processes, business life cycle, enactment, effectuation, Marketing. Distribution of products, Marketing
    Subjects:Social Sciences > Commerce > Marketing. Distribution of products
    Department:Strathclyde Business School > Marketing
    Depositing user: Pure Administrator
    Date deposited:18 Jul 2013 15:33
    Last modified:29 Nov 2023 01:51
    URI:https://strathprints.strath.ac.uk/id/eprint/44353
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