Marketing and entrepreneurship : an integrated view from the entrepreneur's perspective
Lam, Wing and Harker, Michael J. (2015) Marketing and entrepreneurship : an integrated view from the entrepreneur's perspective. International Small Business Journal, 33 (3). pp. 321-348. ISSN 0266-2426 (https://doi.org/10.1177/0266242613496443)
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Abstract
This article explores the role and significance of marketing in the entrepreneurial process. Utilising an 11-year longitudinal study, supported by a context-rich interpretive approach, the interrelationship between marketing and entrepreneurship at different stages of the business life cycle are examined. Under an effectuation and enactment framework, entrepreneurship is neither ends-driven nor means-driven, but a consequence of the interplay between actors and social context through ongoing enactment. As the ‘joint core actors of the business’, entrepreneurs actively interact with their customers in shaping the marketing activities of the business to meet their ends.
ORCID iDs
Lam, Wing and Harker, Michael J. ORCID: https://orcid.org/0000-0002-5707-3775;-
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Item type: Article ID code: 44353 Dates: DateEvent1 May 2015Published28 August 2013Published OnlineSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 18 Jul 2013 15:33 Last modified: 24 Nov 2024 13:08 URI: https://strathprints.strath.ac.uk/id/eprint/44353