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2014
Harker, Michael and Vos, Lynn (2014) Undergraduate marketing education in the UK. In: 47th Academy of Marketing Conference, 2014-07-07 - 2014-07-10, Bournemouth University.
Harker, Michael and Dennis, June (2014) When is a dissertation not a dissertation? In: 47th Academy of Marketing Conference, 2014-07-07 - 2014-07-10, Bournemouth University.
Lacka, Ewelina and Stevens, Lorna and Henderson, Eileen and Tzanidis, Theofilos (2014) Using social media in an educational context to enhance brand loyalty : an exploratory case study. In: 47th Academy of Marketing Conference, 2014-07-07 - 2014-07-10, Bournemouth University.