When is a dissertation not a dissertation?
Harker, Michael and Dennis, June (2014) When is a dissertation not a dissertation? In: 47th Academy of Marketing Conference, 2014-07-07 - 2014-07-10, Bournemouth University.
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Abstract
This paper reports and reflects on a portion of the data obtained by the ‘Undergraduate Marketing in the UK’ project commissioned by the Academy of Marketing and relates specifically to the process, pedagogy and procedures by which final year projects – most commonly, dissertations – are implemented, controlled and evaluated.
ORCID iDs
Harker, Michael
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Item type: Conference or Workshop Item(Paper) ID code: 54594 Dates: DateEvent8 July 2014PublishedKeywords: dissertation, marketing, marketing education, undergraduate, undergraduate marketing in the UK, academy of marketing , process, pedagogy and procedures, final year projects, control, evaluation, uk, united kingdom, Marketing. Distribution of products, Higher Education, Marketing, Education Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Education > Theory and practice of education > Higher EducationDepartment: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 16 Oct 2015 11:25 Last modified: 25 May 2023 08:37 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/54594
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