When is a dissertation not a dissertation?

Harker, Michael and Dennis, June (2014) When is a dissertation not a dissertation? In: 47th Academy of Marketing Conference, 2014-07-07 - 2014-07-10, Bournemouth University.

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    Abstract

    This paper reports and reflects on a portion of the data obtained by the ‘Undergraduate Marketing in the UK’ project commissioned by the Academy of Marketing and relates specifically to the process, pedagogy and procedures by which final year projects – most commonly, dissertations – are implemented, controlled and evaluated.