When is a dissertation not a dissertation?

Harker, Michael and Dennis, June (2014) When is a dissertation not a dissertation? In: 47th Academy of Marketing Conference, 2014-07-07 - 2014-07-10, Bournemouth University.

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Abstract

This paper reports and reflects on a portion of the data obtained by the ‘Undergraduate Marketing in the UK’ project commissioned by the Academy of Marketing and relates specifically to the process, pedagogy and procedures by which final year projects – most commonly, dissertations – are implemented, controlled and evaluated.

ORCID iDs

Harker, Michael

and Dennis, June;

Item metadata

Item type:	Conference or Workshop Item(Paper)
ID code:	54594
Dates:	Date Event 8 July 2014 Published
Keywords:	dissertation, marketing, marketing education, undergraduate, undergraduate marketing in the UK, academy of marketing , process, pedagogy and procedures, final year projects, control, evaluation, uk, united kingdom, Marketing. Distribution of products, Higher Education, Marketing, Education
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products Education > Theory and practice of education > Higher Education
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	16 Oct 2015 11:25
Last modified:	09 May 2021 00:08
Related URLs:	Event
URI:	https://strathprints.strath.ac.uk/id/eprint/54594

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