When is a dissertation not a dissertation?

Harker, Michael and Dennis, June (2014) When is a dissertation not a dissertation? In: 47th Academy of Marketing Conference, 2014-07-07 - 2014-07-10, Bournemouth University.

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    Abstract

    This paper reports and reflects on a portion of the data obtained by the ‘Undergraduate Marketing in the UK’ project commissioned by the Academy of Marketing and relates specifically to the process, pedagogy and procedures by which final year projects – most commonly, dissertations – are implemented, controlled and evaluated.

    Author(s):Harker, Michael ORCID: https://orcid.org/0000-0002-5707-3775 and Dennis, June
    Item type:Conference or Workshop Item(Paper)
    ID code:54594
    Keywords:dissertation, marketing, marketing education, undergraduate, undergraduate marketing in the UK, academy of marketing , process, pedagogy and procedures, final year projects, control, evaluation, uk, united kingdom, Marketing. Distribution of products, Higher Education, Marketing, Education
    Subjects:Social Sciences > Commerce > Marketing. Distribution of products
    Education > Theory and practice of education > Higher Education
    Department:Strathclyde Business School > Marketing
    Depositing user: Pure Administrator
    Date deposited:16 Oct 2015 11:25
    Last modified:27 Jul 2019 00:24
    Related URLs:
    URI:https://strathprints.strath.ac.uk/id/eprint/54594
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