When is a dissertation not a dissertation?

Harker, Michael and Dennis, June (2014) When is a dissertation not a dissertation? In: 47th Academy of Marketing Conference, 2014-07-07 - 2014-07-10, Bournemouth University.

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Abstract

This paper reports and reflects on a portion of the data obtained by the ‘Undergraduate Marketing in the UK’ project commissioned by the Academy of Marketing and relates specifically to the process, pedagogy and procedures by which final year projects – most commonly, dissertations – are implemented, controlled and evaluated.

ORCID iDs

Harker, Michael ORCID: https://orcid.org/0000-0002-5707-3775

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	54594
  Dates:	Date Event 8 July 2014 Published
  Keywords:	dissertation, marketing, marketing education, undergraduate, undergraduate marketing in the UK, academy of marketing , process, pedagogy and procedures, final year projects, control, evaluation, uk, united kingdom, Marketing. Distribution of products, Higher Education, Marketing, Education
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products Education > Theory and practice of education > Higher Education
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	16 Oct 2015 11:25
  Last modified:	25 May 2023 08:37
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/54594