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Harker, Michael John and Paddison, Andrew; Brennan, Ross and Vos, Lynn, eds. (2021) The marketing curriculum. In: Teaching Marketing. Elgar Guides to Teaching . Edward Elgar Publishing, Cheltenham, pp. 75-102. ISBN 9781789907889
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Harker, Michael John and Paddison, Andrew; Brennan, Ross and Vos, Lynn, eds. (2021) The marketing curriculum. In: Teaching Marketing. Elgar Guides to Teaching . Edward Elgar Publishing, Cheltenham, pp. 75-102. ISBN 9781789907889