Browse by Journal or other publication
Number of items: 2.
2011
Paliwoda, Stanley and Stewart, Malcolm (2011) Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNCs' and advertising agencies in the UK, France and Germany. In: AM2010 Doctoral Colloquium, 2010-07-05 - 2010-07-06.
2010
Harker, M.J. (2010) Steam Powered Marketing. In: AM2010 Doctoral Colloquium, 2010-07-05 - 2010-07-06.