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Conference or Workshop Item
Paliwoda, Stanley and Stewart, Malcolm (2011) Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNCs' and advertising agencies in the UK, France and Germany. In: AM2010 Doctoral Colloquium, 2010-07-05 - 2010-07-06.
Harker, M.J. (2010) Steam Powered Marketing. In: AM2010 Doctoral Colloquium, 2010-07-05 - 2010-07-06.