Introducción al marketing 3e

Harker, Michael and Kotler, Philip and Armstrong, Gary and Merino, Maria and Pintado, Teresa and Juan, Jose and Brennan, Ross (2011) Introducción al marketing 3e. Pearson Espana. ISBN 9788483226766

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The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies.


Harker, Michael ORCID logoORCID:, Kotler, Philip, Armstrong, Gary, Merino, Maria, Pintado, Teresa, Juan, Jose and Brennan, Ross;