French Marketing Education

Harker, Michael and Caemmerer, Barbara and Hynes, Niki (2013) French Marketing Education. In: UNSPECIFIED.

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    Abstract

    At first presenting a summary of literature on or around the topic of the philosophy and design of marketing education programmes generally, this paper then moves on to consider current practice in France, noting specific strengths emerging from a distinctive educational culture. Data is presented on programme structure and coverage from a sample of 31 French HEIs alongside limited output from a small sample of informal interviews with stakeholders. The paper concludes by assessing and comparing current offerings between the UK and France and comments on how evolutionary pressures are possibly eroding the positive distinguishing features of French Marketing Education.