Marketing : An Introduction

Harker, Michael and Brennan, Ross and Kotler, Philip and Armstrong, Gary (2015) Marketing : An Introduction. Pearson Prentice-Hall, London, Harlow. (In Press)

Abstract

This book provides you with a clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success.

ORCID iDs

Harker, Michael ORCID: https://orcid.org/0000-0002-5707-3775

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• Item metadata

  Item type:	Book
  ID code:	53189
  Dates:	Date Event 28 July 2015 Published 28 July 2015 Accepted
  Keywords:	marketing, customer value, marketing strategies, Marketing. Distribution of products, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	02 Jun 2015 13:56
  Last modified:	02 Jul 2021 00:46
  Related URLs:	Publisher
  URI:	https://strathprints.strath.ac.uk/id/eprint/53189