Marketing : An Introduction
Harker, Michael and Brennan, Ross and Kotler, Philip and Armstrong, Gary (2015) Marketing : An Introduction. Pearson Prentice-Hall, London, Harlow. (In Press)
Full text not available in this repository.Abstract
This book provides you with a clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success.
| Creators(s): |
Harker, Michael  ORCID: https://orcid.org/0000-0002-5707-3775, Brennan, Ross, Kotler, Philip and Armstrong, Gary;
| Item type: | Book |
|---|---|
| ID code: | 53189 |
| Keywords: | marketing, customer value, marketing strategies, Marketing. Distribution of products, Marketing |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 02 Jun 2015 13:56 |
| Last modified: | 08 Jan 2020 18:24 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/53189 |
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