Marketing : An Introduction

Harker, Michael and Brennan, Ross and Kotler, Philip and Armstrong, Gary (2015) Marketing : An Introduction. Pearson Prentice-Hall, London, Harlow. (In Press)

Full text not available in this repository.

Abstract

This book provides you with a clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success.

ORCID iDs

Harker, Michael

, Brennan, Ross, Kotler, Philip and Armstrong, Gary;

Item metadata

Item type:	Book
ID code:	53189
Dates:	Date Event 28 July 2015 Published 28 July 2015 Accepted
Keywords:	marketing, customer value, marketing strategies, Marketing. Distribution of products, Marketing
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	02 Jun 2015 13:56
Last modified:	02 Apr 2021 01:27
Related URLs:	Publisher
URI:	https://strathprints.strath.ac.uk/id/eprint/53189

Export

CORE (COnnecting REpositories)